Item: Dovetail
Rating: 9
Author: Dave McCollom

Overall Satisfaction with Dovetail

Use Cases and Deployment Scope

Research used to be spread across the company in different pockets - now it's all in one place, organized, and searchable. People can either self-serve, or get some quick help from our research team to find exactly what they need. This helps everyone make decisions faster. With Dovetail, research has a longer shelf life beyond a report to the original stakeholders. Now we have projects that we do for the product teams that end up being used by the marketing team months later.

Pros and Cons

Pros

Dovetail makes it really easy to get all of our Zoom interviews into the system fast with their direct integration.
I love that their model allows everyone in our organization to be a viewer at no additional cost - the reason we went with Dovetail was to democratize research access across the org and this is a critical piece of that.
The search is great and getting better as the AI summaries continue to improve.

Cons

I'm hoping for more AI that helps me use my own knowledge and experience to generate insights, not just purely AI generated insights.
The tagging UI is very powerful, but also a bit cumbersome. I feel like I can move faster than the tool on a fairly regular basis.
It has gotten better at handling quantitative data, but it's still lacking in this area.

Return on Investment

Increased confidence in feature choices earlier in the dev process = faster delivery of value to customers.
Better understanding of market problems = features that better meet our customer needs.

Usability

It's probably a 9 from the viewer standpoint - very easy to consume research, but more like a 6 for a researcher tagging content.

Key Insights

Do you think Dovetail delivers good value for the price?

Yes

Are you happy with Dovetail's feature set?

Yes

Did Dovetail live up to sales and marketing promises?

Yes

Did implementation of Dovetail go as expected?

Yes

Would you buy Dovetail again?

Yes

Other Software Used

User Interviews, Camtasia, Snagit

Likelihood to Recommend

Dovetail is great where you have a wide range of stakeholders that need access to research and you don't always have time to hold their hand and walk them through the findings.

Dovetail's user management is great because everybody at your org has viewer access regardless of plan - you don't have to pick and choose who gets access to consume research content.

It is amazing for interview recordings / video content, but lacking in quantitative data analysis.

Comments

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Great place to consolidate all of your research

Software Version