Recommended.
July 06, 2017

Recommended.

Jack Yulzari | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Dynamic Yield

Dynamic Yield is being used by several departments in our e-commerce company, led by one of our product teams.

We use it for two things: i) testing different creatives, offers, UI and new or improved features, and ii) creating personalized experiences for specific audiences, whether it's geo-based targeting, traffic source based or on-site behavior.
  • Scale - most test or personalization plans are done more than once or twice. Whether it's an offer we'll promote using different banners or a notification popping up, having the ability to create templates for re-use makes it easy to clone and do a lot with 1-time development effort.
  • User experience - the whole UX is very easy similar to other known tools like Google Analytics or others, which makes it friendly and easy to use.
  • Performance segmented by an audience - one of my personal favorites is the ability to review a test's performance by pre-defined audiences.
  • Some tests result in an insignificant change/uplift, but! when examining its results for specific audiences you'll always find some groups of users that have benefited from the offer from the new experience and keep it live only for them. No test should end without an uplift.
  • Focused on e-commerce - it's clear to see that Dynamic Yield's focus is on e-commerce, which has been great for us.
  • Starting from e-commerce focused reporting and analytics, pre-made templates for experiences that are known to be best practices for leading an e-commerce site at your finger tips, and streamlined e-commerce focused targeting capabilities, KPIs and objectives.
  • Maturity - though DynamicYield's solution answers most of our needs, it's clear to see that the solution is relatively "young". - There are many things missing or lacking. Most aren't crucial, yet altogether it has a great impact on our ability to make the most out of the solution.
  • Up to a 10 minute wait until an experience is published - we double check and QA each new experience we publish using Dynamic Yield and have to wait 10 minutes each time. We click the "Publish" button until it's online and ready for our QA; might seem petty yet it's the #1 time-consuming issue we've suffered from, especially when creating/editing experiences and publishing it for tests dozens of times. At times, this has cost us 3-4 days for things that should have taken less than 1 day.
  • Test and personalization management - we run many tests and personalizations and there's no one place like a centralized report or a dashboard for a quick review of all running experiences, either for one of our sites as well as all together. Dynamic Yield's solution currently makes you go one-by-one and check each experience's performance at a time.
  • Onboarding a new third party tool like Dynamic Yield in a new company takes a lot of effort. It's not something you just happen to do. It requires planning, implementation, training, defining new work procedures and workflows, knowledge management and more, thus requires great human resources as well as capital.
  • Having a positive ROI is first up to you. If you'll use it right and use it much, your user experience and online business performance will improve.
  • Assuming your business is big enough, your ROI will be positive.
When we've compared solutions, Dynamic Yiled impressed us as better in terms of their focus on e-commerce, built-in features, durability, value for money and agility.
Looking for personalizing your site like Amazon? Testing new offers, creatives, new or improved features? Go for it.

Looking for a simple, code-less tool for testing banners and texts - use something simpler and cheaper.
To leverage Dynamic Yield's solution will require front-end abilities and effort. I'd say that the minimum should be around 25% of a front-end developer's time.