Dynamic Yield Review
November 12, 2019
Dynamic Yield Review
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Dynamic Yield
Originally Dynamic Yield was used for our eCommerce site so we could tailor our site to cater to different audiences. Everyone is at a different stage in their journey when shopping with us and a one size fits all model just didn't make sense. Looking at how people interact with our site and looking at what they purchase, we could then tailor campaigns that would be of interest to that customer. An example of this is that during a kit launch we would heavily promote our kit, however, if someone has already purchased the kit, why would we want to show them the same product they've already purchased, so for that audience we could tone down from the kit launch and show them other products available on site.
DY was also handy with Geo-Targeting, around Christmas we would promote jumpers and hoodies worldwide, however, in countries such as Australia, it would be their summer at this time, so DY allowed us to target those in Australia with shirts and hats.
Two years on, we now use DY in other departments in our organisation, including the main site and the stadium tours site.
- Scheduling - We used to manually change campaign banners over but now it has allowed us to schedule our banners.
- Retargeting - DY allows us to use our data to retarget to an audience we know have an affinity to a specific product.
- Split Testing - Rather than using guess work as to what looks better on the site or what works better, we test every change we make to the site and allow DY to show us the numbers and make a more data-driven decision to any change on the site.
- Design - there are limited templates you can use as overlays and notifications, if you want something more specific to your brand then you'll need some form of basic web development skills to create them.
- Revenue - We see an uplift in sales based on the tests we carry out, without the split testing functionality we wouldn't really know if the changes we make are worthwhile.
- Clicks - We gain more clicks from campaign banners and product carousels in the earlier part of the funnel as we have been able to test what layouts work best.
I haven't used any other, so I can't compare.
Do you think Dynamic Yield delivers good value for the price?
Yes
Are you happy with Dynamic Yield's feature set?
Yes
Did Dynamic Yield live up to sales and marketing promises?
Yes
Did implementation of Dynamic Yield go as expected?
Yes
Would you buy Dynamic Yield again?
Yes