Emma makes emails easy and efficient!
May 02, 2018

Emma makes emails easy and efficient!

Ashley Humphrey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Emma

We currently use Emma for our monthly marketing email to customers. It has provided an easy to use platform to keep customers informed about our latest news and promotions.
  • It's easy to add users. You can either upload an Excel spreadsheet or add them individually. Some platforms I've used in the past make it difficult to add and update users. Emma is the best I've used so far for this function.
  • Adding content is very user friendly. It's basically click and go which means I can have our newsletter ready in no time.
  • The up-to-date dashboard is a great overview of where your campaigns stand and also let you know where you rank in the larger community. It's nice to have a comparison to see how your campaign are doing.
  • I'd like to be able to remove a user instead of just opting them out. This would be useful when people leave a company to keep our numbers in check and accurate.
  • We have seen up increase in customer engagement since starting with Emma. We see customers clicking on our social media from the links in Emma and receive lots of compliments on the look of our enewsletter.
  • Emma has provided us a very easy format to send out promotions and invitations to customers that give them an easy way to see what we currently have happening within the company.
  • The integrated survey feature has served us well too. It's nice to just be able to add it in to the existing newsletter instead of having to send something separate.
Emma is the easiest to use platform I've tried so far. It was easy to setup and send the first enewsletter. The functionality is very user friendly and it "makes sense" as you go through to add content and users. It's made being a marketing team of one very efficient.
We needed a quick and easy e-newsletter tool and Emma was it. I placed a general inquiry email one day when I was home sick, but still working, and had a call back within an hour. We were set up and ready to go that night. I sent out our first newsletter the next day. As an international company just beginning US operations, it was important that we have a tool that was easy to use but also looked professional when the emails went out. Emma was all of those things. They built a custom template for me exactly to my specs. It was done quickly so we could use it immediately. I'd recommend Emma for any small or large business who needs a professional looking, yet easy to use tool for email marketing.

Emma by Marigold Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Ability to test dynamic content
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports
Custom reports
Not Rated

Using Emma

1 - I am the head of Marketing at our company and the only one here who currently uses Emma. We are planning on expanding in the future to allow our sales team to use it to market regional promotions to customers as well.
1 - So far, I have been able to do everything myself.
  • Monthly eNewsletter
  • Promotions emails
  • Customer satisfaction surveys
  • We plan on using Emma to help our inside sales team stay connected with customers in the future. They will send monthly emails in addition to our main enewsletter with regional news and promotions.
Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send.