Item: Emma by Marigold
Rating: 7
Author: Rebecca Cooke-Rodriguez

Use Cases and Deployment Scope

Emma is used as our HTML alert to our membership, to inform them of our legislative and regulatory initiatives and events.

Pros and Cons

User friendly
Economically priced for small companies

More widget options
Better customer service for basic users

Return on Investment

Increased event attendance
Increased membership involvement

Emma is a step up from Constant Contact and two steps up from Mailchimp. Emma is affordable and easy to use for all types of companies, but especially for smaller firms and startups. It’s in compliance with SPAM laws, but has an advanced platform to keep your emails from going straight to the junk folder. It’s still very user-friendly with options for more advanced applications.

Other Software Used

Cvent Event Management, Adobe Acrobat DC, Adobe Photoshop, Adobe Illustrator CC

Likelihood to Recommend

Emma is great for small trade associations or companies looking to reach out to their members/customers/potential clients. It’s affordable, a bit more advanced than Constant Contact, has high quality output, and easily captures client information. You don’t need to pay for a custom template, but the option is there. It’s easy to learn and teach others who may not be as computer savvy.

This software is EASY PEASY!

Overall Satisfaction with Emma

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Alternatives Considered

Other Software Used

Likelihood to Recommend

Emma by Marigold Feature Ratings