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Emplifi - love their UGC component to drive strong engagement and connection with customers.
October 25, 2023

Emplifi - love their UGC component to drive strong engagement and connection with customers.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Emplifi Social Commerce Cloud

We utilize the User Generated Content sourcing tool within Emplifi (previously Pixlee.) The tool enables us to source photos across our large portfolios of brands and to request permission to use the images in an easy & seamless manner. Due to legal concerns, we need written approval prior to using any images and the tool makes it easy to save those permissions for future use should they ever need to be reviewed.
  • User Generated Content
  • Content Library
  • UGS searching for images that may not necessarily tie to one brand (i.e. more generic images)
  • Increased email CTR rate on sends that included UGC widgets
  • Increased dwell time on landing pages featuring UGC carousels
  • Increased engagement rate on Facebook and Instagram when the images shared were UGC sourced vs stock or creative team provided
We found the UGC component of Emplifi to be relatively intuitive and easy for new users to adopt, resulting in increased usage and efficient time spent on the platform. Increased adoption impacted our overall marketing programs because we are able to find better/more images and use them to support our messages and campaigns.
We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.

Do you think Emplifi Social Commerce Cloud delivers good value for the price?

Yes

Are you happy with Emplifi Social Commerce Cloud's feature set?

Yes

Did Emplifi Social Commerce Cloud live up to sales and marketing promises?

Yes

Did implementation of Emplifi Social Commerce Cloud go as expected?

Yes

Would you buy Emplifi Social Commerce Cloud again?

Yes

We have only used the User Generated Content component of the Emplifi Social Commerce Cloud so I am not able to speak to the overall platform's other capabilities. However, we found the UGC tool to be relatively intuitive and easy for our teams & agencies to use with limited training and hand-holding. The tool enabled us to use the content we found in more creative and robust marketing methods, including (but not limited to) adding photo galleries to our websites, sharing the photos on digital screens within the property and adding images to our email templates. These additions increased engagement with our consumers and gave our brands a more genuine feel, which is always critical in today's marketing atmosphere.