Great platform
July 16, 2025
Great platform
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Analytics
- Dashboard
- Content
- Publishing
- Community
Overall Satisfaction with Emplifi Social Marketing Cloud
We use Emplifi Social Marketing Cloud to track organic social performance metrics, as well as for community management across organic and paid social comments. Without it, we wouldn't have consistent and clear data and insights on our post and profile performance. It serves to demonstrate the value of our organic reach but also to inform us of what content resonates best with our audiences.
Pros
- Very user-friendly product interface
- The data is well-presented with multiple options for visualisation
- Easily customisable and shareable dashboards
Cons
- Being able to customise the widgets displayed in the Unified Analytics 'Campaigns & Labels' section would be a huge benefit! This would save time in having to supplement the section with a dashboard that fills in the gaps.
- Enabling comparison to other timeframes in the same widget would be amazing - so that we could see YoY comparison in the same place, or performance of a recurring annual campaign side by side in the same graph.
- Having an option to make labelling mandatory when posting would be great! So that you get a nudge to add a label before it allows you to schedule. Currently this is only possible if you select a specific label group as mandatory.
Do you think Emplifi delivers good value for the price?
Yes
Are you happy with Emplifi's feature set?
Yes
Did Emplifi live up to sales and marketing promises?
Yes
Did implementation of Emplifi go as expected?
Yes
Would you buy Emplifi again?
Yes
Comments
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