Can't live without this tool!
Carolyn Wellsfry Cheng | TrustRadius Reviewer
April 26, 2014

Can't live without this tool!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with eTrigue DemandCenter

It’s in use across the organization. We communicate to a wide audience, and also conduct educational events. We use DemandCenter to handle the communication and give us confirmation of what efforts are working and not working. Following up to audiences, as well as dissemination of information for more personal follow up is made really simple with automated alerts.
  • Building assets like landing pages and emails are straightforward.
  • The on-screen layout is simple and intuitive.
  • Campaigns are built on screen by dragging actions together. We can start and stop campaigns at any time in order to make changes – and then restart the campaign without losing any work.
  • eTrigue has very good support that addresses our needs.
  • Features are easy to use, but campaign options are sometimes too many. Many of the improvements we’ve asked for have been incorporated into the product, such as better grids for the listings and menu drop-downs.
  • It would be nice to have more A/B testing capabilities
  • It’s the center of our entire marketing and communication online.
  • eTrigue has brought efficiency to our communication process with prospects and customers
  • Enabled us to get started and keep our campaigns running very quickly. We had planned a slow implementation, but our plans changed and we were up and running in 2 weeks.
It is easy to use, and is organized the way that marketers think. That is incredible. Top 2 for sure!
We rely on this tool. Going forward as we implement new back end architecture we may be forced to change to an integrated platform with our master data management infrastructure, but we will do so kicking and screaming. While marketing gets to make the choice, we will choose eTrigue.
Very well suited to small demand generation organizations, and Small or Mid-sized business. This is a great pocket knife, it gets the job done exceptionally well without a lot of headache. I don't think it is as well suited to large enterprise infrastructures who are sending out thousands of emails a week.