Identify target companies that are interested NOW!
September 03, 2018
Identify target companies that are interested NOW!
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with EverString
EverString is being used in a combined effort between the Marketing and Sales team to identify target companies to sell our SaaS offerings to.
- Ability to create audiences and lists. I cover a territory in the West and was easily able to narrow in on the accounts that matter.
- Overall company summaries and intel is nice and concise
- Intent topics truly are a good indicator of interest in a particular company
- Actual contact info for individuals seems week at this point
Initially the Marketing team set up EverString and got it going, then they conducted a short training with the sales team to bring them up to speed. Now the sales team is self sufficient, creating their own lists and audiences.
Very satisfied with this. The key is to take the time to really think through the intent topics and keywords. If you do this well, the information returned is spot on.
As we bring our SaaS offerings to market, it is very important to identify target companies and build pipeline. EverString has helped to do that with the ability to look at a particular geographical area that you have responsibility for and figure out who is interested in what you are selling right now.
EverString has really fostered a working relationship between Marketing and Sales. I think there is a feeling of work smarter, not harder.