A lot of potential, needs work though.
September 03, 2018
A lot of potential, needs work though.
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with EverString
EverString is being used to identify high priority accounts within the sales department. It's currently only utilized by the sales team with a possible rollout to the marketing team for enhanced Account-Based Marketing.
It allows our reps to focus their efforts on companies that are close to or in a buying cycle for solutions like ours via intent topics. Our reps also use EverString to target companies similar to our existing customer base.
It allows our reps to focus their efforts on companies that are close to or in a buying cycle for solutions like ours via intent topics. Our reps also use EverString to target companies similar to our existing customer base.
- EverString works great with our Salesforce platform.
- The UI is very user-friendly and intuitive.
- EverString helps our company find new organizations to target. It allows us to focus our efforts on high priority accounts, rather than take shots in the dark.
- I wish there were more enrichment via the intent topics. If Everstring could give more direction on who is searching for the intent topics, that would greater influence me referring it to colleagues.
- Contacts within the accounts could be a lot better. More accurate data.
EverString is very intuitive and user-friendly. Our users were able to navigate the EverString platform efficiently with little to no training.
EverString does a great job of directing our reps to high priority accounts. I wish the data was richer, however.
Helpful but could be better.
I believe the Marketing department will soon adopt an ABM strategy. EverString is the first piece to the puzzle since it gives your team more direction on who to target with what messaging.
EverString hasn't been used by the sales department beyond account targeting, so I can't speak on how it helps with sales velocity.
EverString is still in the beginning stages of adoption by the sales team so it's hard to quantify the ROI currently. I can say that it does make the sales team work more efficiently.
I wasn't involved in the sales process with EverString, so I am unfamiliar with the competitive landscape.