Has good potential for Account Selection processes
December 06, 2018
Has good potential for Account Selection processes
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with EverString
Department: Sales and marketing
Account selection (look alike contacts) and to select the contacts for various departments associated with those target accounts. Also used to understand the potential technology stack within an Account.
Account selection (look alike contacts) and to select the contacts for various departments associated with those target accounts. Also used to understand the potential technology stack within an Account.
Pros
- Account selection - finding look alike accounts
- tech stack information
- filtering capes to pinpoint accounts
Cons
- contact level data. Found that the data was very inaccurate when compared to the source they claimed they used it from
- Exporting specific contacts ( was an issue in the beginning, was fixed over the agreement)
Yes
Little training was required for the sales team.
Overall, easy to understand and use
Little training was required for the sales team.
Overall, easy to understand and use
9/10
we did not use
Account selection
We were not able to achieve this benefit
We did not see the impact that we anticipated.
When the quality of the contact data was below that of the source,
the Sales Team abandoned the product.
When the quality of the contact data was below that of the source,
the Sales Team abandoned the product.
Comments
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