Overall Satisfaction with EZ Texting
We were looking for a replacement for having iPads on-site for customer acquisition forms. What we decided was that having users text a shortcode to access the forms via their mobile device was an easier, on-the-go solution, reducing technical debt, and preventing us from having to buy new hardware to maintain our workflow. We're a portfolio of brands and two of our brands used EZ Texting at many activations.
- Easy to schedule campaigns.
- Easy access to the raw data.
- Scaleable pricing models.
- Out-of-box integrations.
- Message reply notifications.
- Longer fields for descriptions.
- Saved organization about 4-5 hours in event activation setup.
- List grew from 0 to over 15,000 in weeks from short-code usage.
- Saved my bacon by having a generous return policy on renewals.
We were literally up and running in minutes. The platform is self-serve. I was able to create 10 short codes, buy credits for the SMS auto-responders, set those responses up, see where responses come, where to export the results, and test its functionality in under an hour. We noticed results the minute after our ads using our shortcode went up during the event. People are comfortable using SMS to opt-in and provide feedback.
EZ Texting provided us a code-free SMS/MMS program. It's intuitive and did not require IT resources to set up anything. It has a free tier so my suggestion is to set that up and see how easy it is for yourself before investing. If you can use an email program, you can use EZ Texting to send out a campaign.
Every time I messed up or had questions, EZ Texting's support team was there to save me from myself. Their support staff will likely not be needed unless you are working with their month-to-month plans and are a pro at forgetting to cancel the day after renewal like myself. I had both positive phone and email communications over the years.
Sending picture messages with EZ Texting is like sending an email with an attachment. In the same way, you would send a SMS campaign, you compose a new message, type out your text, use their link tool if applicable, and attach an image. They handle the delivery of most modern image types flawlessly.
Keywords are required for how we use EZ Texting. In most plans, they are included for free which is nice. I was able to buy more pretty easily when we wanted to measure the efficiency of our advertising in different locations at the same time. The pricing is on average for the keywords and it really helped us narrow down what and where was working best.
EZ Texting is great for starting your journey into using SMS and MMS for both campaigns and event activations. The same-day setup and do-it-yourself platform makes it easy to manage and handle your data. It may be less appropriate for setting up recurring campaigns such as order shipment notifications as the API isn't advertised as far as I'm aware and tokenization isn't in the platform.
Using EZ Texting
1 - Our digital marketing team is the only user of the platform. It's easy to export leads and import them into other systems so no IT accounts or anything was required for us.
1 - Being able to send an email and use a web browser are the only tools required to use EZ Texting.
- Send giveaway winners notifications.
- Expand our customer acquisition through short codes.