Overall Satisfaction with Facebook Pages Manager
We utilize Facebook Pages Manager as part of the digital/social media arm of our campaign. We use it to post content on our candidate's public figure page, and his campaign page, as well as run advertisements. It also allows me, an administrator on those pages and several others to manage posts and advertising from a single unified dashboard.
- Facebook Pages Manager has a very user-friendly mobile app that lets me manage pages on the go.
- I can instantly post or boost images and/or video, and utilize the detailed targeting on both desktop and mobile.
- I have the ability to schedule posts when it is convenient for me so that page followers can get daily content.
- It has "page insights" that includes stats and analytics on the number of impressions, likes, and engagement my page content receives. I am able to see the progression over time and segment the time period for which I would like to view insights.
- The mobile app crashes occasionally, but not very often. I would say about 10% of the time.
- It is difficult to get approved to run certain types of ads, such as political ads, or if you want to advertise to a certain ethnic group.
- Dealing with customer service can be difficult. You have to contact support via messenger, and sometimes I am not sure if there is a person on the other end or its just AI software.
- It can be a little difficult to get set up for some users, but once set up it works pretty much as advertised.
3 - We are all part of the core team of advisers. I specifically do communications, but occasionally we like to have the candidate post in his own words, specifically when there are issues relevant to the office he is running for. The campaign manager is also a user, as she gives approval for ad spending.
- Facebook Pages Manager is mostly a time saver. Utilizing scheduled posts allow us to produce quality content when it is most convenient for the Campaign team, and we schedule it for future publishing.
- Facebook Pages Manager allows us to see how effective we are compared to other candidates and campaign pages via their transparency portal. We can look at the number of likes, ad spending and impressions to see what our cost per engagement or cost per like is compared to other similar pages.
- Facebook Pages Manager's set up and ad approval process is the most cumbersome part of using the program, but once you're all set up, it's smooth sailing. You'll save money on staff time alone.
Facebook Pages Manager is good to use when you are the administrator for multiple public-facing pages, especially pages that post a lot of content. It's easy to switch back and forth if you're doing the social media work for more than one campaign, or a particular campaign has multiple Facebook pages like we do. For Elad Gross for Missouri, we have a lot of posts we do weekly that we can prepare ahead of time and schedule for later, and we also do a lot of posting in between scheduled posts, usually after events.