Folloze

it is hard to upload videos. too many buttons to click. not easy to use.

Folloze is an excellent tool for orchestrating account-based marketing strategies, launching 1-off and long-term nurture campaigns, managing content, and using engagement reports to plan specific follow-up touch points.

It's perfect for anyone looking to engage with a targeted audience in a unique way, regardless of where the end user lives in the world. Folloze is great for companies that are looking to expand their engagement efforts outside of traditional tactics (web/social/print/etc.). It's a complementary platform that will help take your other tactics to the next level.

Folloze worked well for us acting as a partner-focused document repository and landing page for jointly run marketing events. We used to heavily use the integration between Dropbox and Folloze; however, at some point, that integration was dropped in favor of box.com, which did limit ease of use to a degree.

Folloze is a solid tool for creating personalized experiences and micro-targeted campaigns. Being able to deliver a ton of information, content, and/or useful links based on specific segments or personas. Folloze makes it easy to bring together content around a specific narrative so we can speak impactfully to specific market segments.

Folloze is great for account-based marketing initiatives and gives me many options for customizing advertising journeys, including the copy, images, and content available on a microsite. It makes it easy to adjust these things on the fly and even has the ability to send emails directly out of that platform itself.

Folloze is absolutely fantastic when it comes to leveraging an existing pool of marketing content and tailoring the visitor experience to provide the most relevant pieces of that content. Generating a board is simple and intuitive; you are also able to quickly upload content or even host a simulative webinar right on a Folloze board.

Building a custom web page has always required a skilled web developer, graphic designer, copywriter, and more. With Folloze, any sales or marketing person can build a breathtaking webpage in minutes, all on their own. The Folloze interface is point-and-click, easy to use, and great for non-technical people. After you build your custom board (mini-webpage) and send it out to your partners or customers, you can see detailed reports on who all viewed the board, what assets were viewed, interacted with, or downloaded, and how much time was spent on the pages. We've used Folloze for traditional campaigns, product launches, trade show pushes, account-based marketing, and so much more. For one software to give us the power to do all of that, we are happy, to say the very least.

Folloze is well-suited for technology companies that need to offer a visual for the latest in technology.

For audiences where you are wanting to deliver a very personalized buyer journey, Folloze is an excellent tool. The ability to provide a curated content set based on key characteristics and the ability to integrate that strategy with Marketo make it an extremely strong component of ABM for us.

It is great for personalised content but for people who don't work with the tool day in day out (salespeople), it could be challenging as it is not as intuitive as other landing page tools.
It is a great tool for marketing - but the integration with sales has been a bit challenging

I've used them for a lot of different use cases. If you are looking for a more customized and complex UX, Folloze isn't the correct fit all the time but in most cases you can think outside of the box and upscale the experience

ABM - 1:1 or 1:few - well suited

Folloze is best suited for an ABM experience, where you are working to build a bespoke experience for specific accounts. It would be a great tool for a broad demand or lead generation solution. I honestly can't think of a scenario where it wouldn't be appropriate, unless you intentionally didn't want to create a good experience for your targets.

We have a specific strategy where web pages that will live for longer than a year will be built on our main website. This tool is not suited for longer-term pages. Folloze is great for the quick turnaround of targeted web pages to support sales plays that are intended for less than a year, have specific information on them like pricing, and are not ones we want to be searchable.

Folloze is very easy to use, great for building out campaigns, and can make changes quickly. Their support team is great as well if you encounter any issues. There are times when certain personalization is limited, but the support team tries their best to find an alternative. It would be great to see some "shared or sample" templates to use or sample to see the different options that the board can be made.

Folloze is well suited for my exact type of team. A very small group with a lot of ABM efforts to get off the ground. We have many, many target accounts that need a personalized microsite for us to sell to them, and Folloze allows us to do that without outside help.

We've used Folloze boards to support our sales team at events, most frequently. We typically will set up a page/board for pre-event solicitations, and then we'll set up another page that can be used during the event where the content and the CTA are a little different. Setting up the boards is very fast, and we embed Marketo forms for lead capture, which has also been very easy to do. Then we're able to retarget visitors or collect additional information about people who might visit the page but who don't fill out the lead capture form because we have the tool hooked into our Dun and Bradstreet Rev.Up tools. This flow has been very helpful for identifying new leads.

We also use Folloze boards for digital ad campaigns, which has been great.

We've found that Folloze is best for running promotions, or for event-based marketing. I could see Folloze not being appropriate for things like being the primary host for things like blogs.

I like that you can easily and quickly update the content or get started. It also incorporates SAS branding easily, which is a plus.

Folloze is great for scaling account-based marketing motions.

It is also a great tool for post-event follow-ups.

Folloze gets very pricey if you need licenses for your sales/SDR org - and users need a license to add the contact cards. I'd like to have the option to include a sales resource w/o having them licensed in Folloze.

Overall, great tool and I am a huge fan.

We needed to launch a campaign however without pixels, we couldnt launch the campaign and it took a longer route for us to build a landing page from scratch which took a lot of time for our team. If folloze could have added the pixel capability, it would have been easier to for us to launch campaign swiftly

Folloze is really good at allowing anyone (not just developers) the ability to creating pages and quickly launch them as a part of an overall campaign.

Folloze is less suited for events. There are really good features but we've resulted to using Zoom vs Folloze to support our overall webinar strategy.

Folloze is well suited for any marketing role where there is a desire to quickly create a microsite experience. Field marketing with 1:few, industry marketing goals and scenarios could benefit from Folloze. I'm not sure if Folloze is the right platform for events, but it might be a learning curve where I just have not experienced that functionality yet.

Overall, Folloze is a great platform to use for the entire company. It is a great opportunity to unify the sales and marketing team to present hyper personalized pages for your prospects/clients. We see a ton of success when you're looking to push some open opportunities over the finish line by giving your prospects that special touch. It's also a perfect platform to be able to track who is interested in your content and story. Since it's so user-friendly you can pivot and shift quickly to always stay as current as possible.

Folloze has been very successful when used for specific sales opportunities to showcase similar use cases/success stories and for our partners to have a specialized page catered to them.