Item: Fullstory
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We use full story to view customer interactions with our commerce app. These interactions allow us to get an in depth view on customer flows and purchase funnels. This data allows the company to make decisions which could improve customer flows. It is a very manual but manageable process and worth the extra effort.

Pros and Cons

Basic Product integration
Easy to use interface
Account support.

Funnel creation is difficult

Return on Investment

Improved abandon cart percentage
Improve churn rate

Implementation Rating

We integrated the base of the tool which did not give us a complete scope of what the tool was capable of. I feel the on boarding could be improved to ensure we are utilizing the available tool.

Support Rating

I feel support could be improved by being more proactive and understanding that as a client, we’re not utilizing a majority of the tools, therefore not seeing a full value of the tools.

Key Insights

Do you think Fullstory delivers good value for the price?

Not sure

Are you happy with Fullstory's feature set?

Yes

Did Fullstory live up to sales and marketing promises?

Did implementation of Fullstory go as expected?

Would you buy Fullstory again?

Other Software Used

Slack, Atlassian Jira Product Discovery, monday.com

Likelihood to Recommend

For a start up, this tool will allow you to view how well your product and features are being utilized by customers. As a start up this is very important to understand the customer feedback loop. Viewing of the customer interactions is something that takes a lot of time and requires additional workforce hours to be utilized.

This tool offers value but requires you to work for it.

Overall Satisfaction with FullStory