Can't go wrong with a well-established brand
March 19, 2019
Can't go wrong with a well-established brand
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Ad Manager
We are serving our direct and programmatic ads using DoubleClick ad server and share the instance with other Hearst newspapers. Normally each newspaper can only access their own insertion order. We, like some of the Hearst newspapers, manage the ad ops of another newspaper. So we are able to manage the operations of two companies. We basically use it to manage ads like uploading creative and make changes as well as to pull reports.
- It allows you to change a lot of attributes for the line items.
- The report function is versatile, allowing different types of queries.
- It does not allow different user permissions. We have to pay for an order entry app/platform for order entry people to enter orders so they won't mess up with the system.
- The reports takes a long time to run.
- The reports lack visualizations.
- Some reports cannot be automated because some of the queries do not have enough dynamic dates options such as 'ends X days ago'.
- It continues to be a solid performer to serve our direct an programmatic ads. We have no plans to replace it.
We used to use Yahoo APT. It really sucks because of the poor reporting and forecasting capabilities. GAM's forecasting is pretty reliable and the reporting is easy to use.
Google Ad Manager Feature Ratings
Google Ad Manager Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Support understands my problem Support cares about my success Quick Initial Response | None |