Powerful, Reliable and Free
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October 04, 2019

Powerful, Reliable and Free

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Google Ad Manager

We used Google Ad Manager in our company to sell ad space on our website to different clients. It allowed us to monetize high traffic areas of our webpages and control exactly what ads showed up on our website. We were able to control the size of the ad units, where the ads would show up and the creatives we wanted to use for the ad. Being able to provide clients with a reliable impression and click metrics provided a different level of integrity to our product offerings.
  • Flexible ad units.
  • Control over creatives being displayed on your website.
  • Metrics for impressions and CTRs.
  • Targeting by user demographics and webpage.
  • Not the easiest user experience for non-technical users.
  • Needs a bit of trial and error to figure out the best fit.
  • Ads take quite a bit of time to propagate to production.
  • It had a massively positive impact for us, allowing us to generate revenue from ad space on our website.
  • Being able to custom quote ad space on our site, instead of relying on AdSense allowed us to increase our monthly ad revenue as well.
  • Providing reliable data to advertisers regarding impressions and CTRs helped create repeat-customers.
Google Ad Manager is one of the only free to use ad management services out there. While there are several alternatives such as OpenX and Adzerk, Google Ad Manager provides the best bang for your buck (considering you don't spend any money on the actual product itself). Although there are several other ad networks out there that allow you to do exactly what Google Ad Manager does, having a free product with a giant network of available advertisers makes ad manager near-perfect.
It's great if you are budget conscious and require a powerful and flexible technology to support your advertising needs. If your website gets a lot of impressions, Google Ad Manager is an amazing tool that can help you monetize ad space and providing custom quotes to clients. The degree of control and flexibility that this affords you is boundless. On the flip side, like with most ads, you will not be able to control whether or not your ads show up when ad blockers are on for your users. It'd be a nifty addition if there was a way to show these ads to users.

Google Ad Manager Feature Ratings

Ad campaign creation
10
Ad deployment
8
Display advertising
8
Ad display and retargeting segmentation
9
Sequence targeting
9
Data Transfer
10
DSP integration
10
Ad dashboards
10
Ad performance reports
10
Ad conversion tracking
10
Ad attribution reporting
10
Cross-channel ad management
10
Ad forecasting and optimization
9