Google Ad Manager Review
October 04, 2019

Google Ad Manager Review

Nathan Phillips | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Google Ad Manager

We support hundreds of car dealerships around the country with the best platform online to get the right ads visible to hand-raisers who genuinely are interested in our client's products. Paid search, display retargeting ads and YouTube video pre-roll are all rolled nicely together into Google Ad Manager for easy, precise and time-saving mass adjustments to campaigns.
Ad Manager saves our teams large amounts of valuable time by letting them make adjustments to whole accounts, large groups of campaigns and keywords at once, rather than having to individually adjust each at a tedious pace.
  • Fast adjustments to campaigns.
  • Fast adjustments to geographies/targeting and copying those changes across multiple accounts.
  • Quickly see errors/denied ads in one easy interface.
  • Sometimes it can bog down and crash. This is rare, but it is processing a lot of steps/changes all at once and it's not expected to be perfect.
  • Being able to quickly filter by campaign types would be nice (PPC/Display/Video Pre-roll). Our fix is to run these campaigns in totally separate accounts, so there is no overlapping in reporting/etc. This helps with seeing stats clearly without having to filter constantly.
  • It could be visually prettier.
  • This is a major time saver for our ads staff.
  • It allows you to manage a high volume of accounts easily.
  • It is a crucial tool that we couldn't imagine not using.
Bings ad tool is clunky, geographies don't import well/accurately and it's old looking. It's basically a Google Ad Manager, but only for the Bing Microsoft network.
If you make big changes on a regular basis or need to make changes across multiple accounts quickly, then Google Ad Manager is for you.

Google Ad Manager Feature Ratings

Ad campaign creation
8
Ad deployment
10
Display advertising
5
Ad display and retargeting segmentation
6
Sequence targeting
6
Data Transfer
9
DSP integration
9
Ad dashboards
8
Ad performance reports
8
Ad conversion tracking
8
Ad attribution reporting
8
Cross-channel ad management
8
Ad forecasting and optimization
5