Take your display advertising to the next level
February 18, 2020

Take your display advertising to the next level

Avery Falkenstein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ad Manager

I work for the ad ops side of the business at Devada. Google Ad Manager allows us to help our sponsors target the developer community with their content. This ranges in topic from security to AI. My team executes and reports on all campaigns. With the new changes within Ad Manager some reporting can be tricky.

Pros

  • Ad management.
  • Custom reporting.

Cons

  • Reporting.
  • Changes/updates notification.
  • Overall I like that we can track which ads are underperforming and can optimize from that point.
  • Helps us guide our sponsors as to which ads they should submit.
We selected Google Ad Manager in place of our internal software because Ad Manager allows us to better target our audience while tracking performance at a higher level.
Ad Manager is a great tool to help you expose your product or content to a specific geo targets audience. You can also target by keyword etc. Ad Manager is a great place to start nurturing your audience. Campaigns that seem to not perform as well as ads are those such as live online events or webinars. Campaigns that have a high level of success with my team are whitepapers, trials, ebooks, etc

Google Ad Manager Feature Ratings

Ad Campaigns
8.8
Ad campaign creation
9
Ad deployment
8
Display advertising
9
Ad display and retargeting segmentation
9
Sequence targeting
Not Rated
Ad Network Integration
5.0
Data Transfer
5
DSP integration
Not Rated
Ad Reporting & Analytics
8.0
Ad dashboards
8
Ad performance reports
8
Ad conversion tracking
8
Ad attribution reporting
Not Rated
Cross-channel ad management
Not Rated
Ad forecasting and optimization
8

Comments

More Reviews of Google Ad Manager

  1. Home
  2. Ad Serving & Retargeting Platforms
  3. Google Ad Manager Reviews
  4. User Review of Google Ad Manager