Google Ad Manager Review
March 11, 2020

Google Ad Manager Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ad Manager

Our company uses Google Ad Manager to sell and monetize digital advertising on our site to outside clients. It allows us to control the size of the ad units, creative assets, impression goals, and ad placements to support our clients' KPIs. Additionally, we use Google Ad Manager to provide clients with a reliable performance metrics to help with campaign management and optimizations.
  • Real-time and accurate performance metrics (impressions and CTRs)
  • Targeting capabilities
  • Control over creative assets and ad unit sizes
  • Complex product, big learning curve for beginners
  • Provides insights into audience trends and specific target markets
  • Reporting and analytics dashboards have improved communication with management and have expedited optimizations
Google Ad Manager surpasses all competitor ad management services in every aspect. It is free to use and offers the best quality for your budget.
Google Ad Manager is used by our Ad-ops team on a daily basis to create and manage our digital campaigns for ads that run on our site and direct users to a client's website in order to generate traffic and sales.

Google Ad Manager Feature Ratings

Ad campaign creation
7
Ad deployment
7
Display advertising
8
Ad display and retargeting segmentation
5
Sequence targeting
7
Data Transfer
7
DSP integration
7
Ad dashboards
7
Ad performance reports
8
Ad conversion tracking
8
Ad attribution reporting
8
Cross-channel ad management
7
Ad forecasting and optimization
8