If you want a really good product to market ad's with, Google ad's is your product.

Overall Satisfaction with Google Ad Manager

With our marketing strategy and to gain the attention of the user from the competition so that they will view our ads over the other ads that they see. Adding highlighted words and also adding information that attracts the user that is reading the ad. Also, we use it to gauge what the user is looking at and what they are searching for by adding some Artificial Intelligence to it.
  • Attraction
  • Cost effective
  • engauges
  • more configuration
  • more documentation or videos to set it up
  • allow for additional features with out having to pay for them.
  • Reporting is really good
  • Dashboards good be more current
  • videos on pushing the information forward would be great as well.
With Google ad there are more options to be able to put an ad together and to be able to use the information that best suits our situation. With the other vendors, there is limited use to be able to target and also to be able to correct once deployed or pushed forward where the user can view the ad.

Do you think Google Ad Manager delivers good value for the price?

Yes

Are you happy with Google Ad Manager's feature set?

Yes

Did Google Ad Manager live up to sales and marketing promises?

No

Did implementation of Google Ad Manager go as expected?

No

Would you buy Google Ad Manager again?

Yes

The product is a really good product and we have not had any issues in using the product or educating others on how to use it. The only area that needs enhancement is how to gain more market share with the use of the ads. Maybe a way to make them more targeted within the area or within a region that you want to market more ads at.

Google Ad Manager Feature Ratings

Ad campaign creation
9
Ad deployment
10
Display advertising
9
Ad display and retargeting segmentation
9
Sequence targeting
10
Data Transfer
9
DSP integration
10
Ad dashboards
10
Ad performance reports
9
Ad conversion tracking
10
Ad attribution reporting
9
Cross-channel ad management
9
Ad forecasting and optimization
9

Using Google Ad Manager

ProsCons
Like to use
Easy to use
Well integrated
Quick to learn
Feel confident using
Unnecessarily complex
Requires technical support
Lots to learn
  • Reports
  • Deployment
  • Feature usage
  • Dashboard
  • installation
  • education
Love the product and how the GUI is as it is user friendly. When working with the product it is better to have some knowledge of what ad's you want to deploy where so that it is easier to use and move forward.