Biggest Player in the Search Marketing Game
I use Google Ads Manager to advertise for various clients in my book of business. We primarily use paid search campaigns with less …
Overview
What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
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Popular Features
- Ad campaign creation (33)8.787%
- Display advertising (32)8.686%
- Ad performance reports (33)8.484%
- Ad deployment (33)8.484%
Pricing
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What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Tech Details
What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
Google Ad Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(369)Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
With our marketing strategy and to gain the attention of the user from the competition so that they will view our ads over the other ads that they see. Adding highlighted words and also adding information that attracts the user that is reading the ad. Also, we use it to gauge what the user is looking at and what they are searching for by adding some Artificial Intelligence to it.
- Attraction
- Cost effective
- engauges
- more configuration
- more documentation or videos to set it up
- allow for additional features with out having to pay for them.
94%
9.4
95%
9.5
93.33333333333334%
9.3
- Reporting is really good
- Dashboards good be more current
- videos on pushing the information forward would be great as well.
With Google ad there are more options to be able to put an ad together and to be able to use the information that best suits our situation. With the other vendors, there is limited use to be able to target and also to be able to correct once deployed or pushed forward where the user can view the ad.
- Reports
- Deployment
- Feature usage
- Dashboard
- installation
- education
No
April 05, 2021
Google Ad Manager: The most powerful way to PPC!
One of the services we provide is PPC (pay per click). We utilize Google Ad Manager to run our clients' Google Ads (Search, Shopping, Display, [&] YouTube). I utilize the platform on a daily basis as well as keep up to date with the everlasting platform changes, upgrades, and betas. Google Ad Manager is our primary focus when it comes to PPC as a whole on search.
- Hyper targeting - I love how we can target, analyze, and then hyper target [advertisements] to our audiences to be able to hyper target the audiences that convert best. [Audiences besides] Google understands them, but also demographics, locations, search terms, and more.
- Advanced reporting - Without Google's seemingly endless ways to read and break down reports, we would not be able to best make decisions to maximize ROI.
- Strong conversion algorithm updates - The algorithm has become impressively strong for 'maximized conversions' and 'smart' campaigns. [That's] coming from someone who hated these portions of the algorithm until about 2019 where the updates (and continued updates) have worked incredibly well for these algorithms' purpose.
- Bumper Machine - While this is still in beta, there is a lot of room for improvement for the machine to pick proper clips. I'm sure that will come in time though.
- Inclusion of a Home Page Button - This is a simple request, truly, but one that bothers me everyday. I have a campaign home button, but it's not accessible unless you go back to the beginning of the platform. If the 'home' button was static, I'd be able to go to my preferred view with one click instead of having to loop around, as there isn't a trustworthy 'back button' option either.
- Display - This is a big one. I have a love/hate relationship with display campaigns and algorithms. I have seen where they can perform [strongly] but also be massive budget bleeds with little ROI. It's not very industry specific either so I'm hoping to gain more consistency and trust with the future of the display algorithm.
76%
7.6
100%
10.0
95%
9.5
- I have clients that attribute the majority of their revenue to paid advertisement (Google being the primary of the paid).
- Because of the expense, it's important not to go into running ads with a budget that is too low. Otherwise you will not see the conversions you'd be hoping for and it would be a poorly made investment. It's vital to allocate a healthy budget from the beginning. Make sure to do proper analysis in order to forecast a healthy budget.
- Along with budget, you need time. Don't expect overnight results from day 1. These campaigns work off of algorithms that need to learn. Be patient, and if managed properly, you should see the workable data that matters to you after the first month. If you get scared too soon and pull out of advertising in a couple weeks, then don't [start using it]. You really want to be ready to run ads with the same rules of investment of any platform; only invest what you're comfortable with losing. Too many times, people make this mistake and panic too soon before letting the campaigns do their work; [you need to learn how to use GoogleAds and see how the campaigns will] grow in order to increase ROI (coupled with daily maintenance for the proper changes to be made for targeting after analysis).
- Microsoft Advertising (formerly Bing Ads)
Google Ads is [completely different from] Bing. I mostly advertise on Google and prefer it over Bing tenfold.