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Easy to use, easy to apply
December 03, 2018

Easy to use, easy to apply

Elis Loog | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads (formerly AdWords)

We are a digital marketing agency, therefore all members of the agency are using Google Ads. I am a senior account manager and have used is more than 3 years.
  • Data is explained and pictured in a simple way that even a regular user can understand
  • Easy to set-up and so many powerful opportunities to nurture your campaigns
  • Was quite adaptive, I really like that I can make own dashboards
  • Gives detailed insights about opportunities and results
  • Fast, responsive, and is constantly changing so I never get bored. There is always something that I could test
  • More options for custom metrics. For example, I would like to see the ratio between clicks and Gmail clicks to a website, but it is not eligible
  • Heatmap option like Google Analytics has
  • Ad preview link that could be sent to a third party member who doesn't have the access to Google Ads
  • Positive - Growth in sales.
  • Positive - Bigger brand awareness and recognition.
  • Negative - Competitors copying sales and ad approaches.
  • Negative - In the display network, it is hard to control where and when my brand is introduced. Would like to have even more control over this.
  • Positive - Easy to download data and do further analysis with it.
I strongly prefer Google Ads because it gives more insight and has better inventory.
Well suited for all who want to start with digital marketing. I really think that Google has executed UI and experience better than Facebook. Beginners and, of course, advanced users can really slice and dice data too. Less appropriate for people who do not have an interest in marketing and are focused on branding and social goals.