Beware before using Google Ads formerly Google Adwords
November 22, 2019
Beware before using Google Ads formerly Google Adwords
Score 1 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Ads (formerly AdWords)
I decided to try using what was then called AdWords, about a year ago, as part of my marketing campaign for my real estate career. Unfortunately, it did not work because I got calls from Paterson, a city an hour away that I do not work out of. There was no way to focus the leads any closer. So every time someone even just googled my keywords and clicked on my link in Paterson, I was being charged for it.
So I canceled. Fast forward approximately a year later, I find out that Google Ads, which it is now apparently called, had been charging one of my rarely used credit card accounts for 3 months! Even more so, the account they charged was NOT the account that I had even used back then. They somehow, without authorization, acquired it and proceeded to charge me month after month for a bogus campaign I had absolutely no part of!! What a nightmare. Beware. And they to this date, refuse to delete the campaign so that it doesn't happen again.
So I canceled. Fast forward approximately a year later, I find out that Google Ads, which it is now apparently called, had been charging one of my rarely used credit card accounts for 3 months! Even more so, the account they charged was NOT the account that I had even used back then. They somehow, without authorization, acquired it and proceeded to charge me month after month for a bogus campaign I had absolutely no part of!! What a nightmare. Beware. And they to this date, refuse to delete the campaign so that it doesn't happen again.
- It could help people find your business.
- If you have unlimited funds and time, it could be a good tool to obtaining leads.
- Many leads came from way outside the acceptable geographic radius
- You must pay for those clicks, calls, etc.
- The program (ad campaign) has a major glitch so beware, I was charged for a campaign that I never created
- It is difficult to stop the campaign once created.
- You can only "pause" a campaign. There is no option to delete a campaign.
- This is problematic because somehow, these campaigns will start on their own, meanwhile without knowing, you are racking up tons of charges for leads that you never had any interaction with
- This program caused me more problems than what any of the low quality leads were ever worth. I actually only had one phone call the entire time, and they were from very far away, the rest were "clicks" of people far away.