A Must-Do Marketing Tactic for Google Search
November 19, 2019

A Must-Do Marketing Tactic for Google Search

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads (formerly AdWords)

We use Google Ads for paid ads on Google Search. Google is the biggest driver of traffic to our website and has the highest volume of monthly searches for keywords relevant to our product offerings, so Google Ads has been a good choice for ensuring that we top the search results, especially where we don't rank via organic terms.

Pros

  • Helpful Resources - Given how long Google Ads has been around, there are a lot of resources you can tap into to get started and create high-performing campaigns
  • Easy to Set up - Overall it is easy to set up and get started with Google Ads
  • In-Depth Reporting - Google Ads has some very in-depth reporting capabilities. It can be overwhelming at first, but once you understand the reports you can find some really actionable information

Cons

  • Google Ads can get really pricey really quickly. You need to monitor the account and really think about ways to optimize your spend
  • Best practices are not intuitive. Although getting started is really easy, it is not intuitive to follow best practices. Going to a class (in person or online) can be very beneficial.
  • Increase Traffic - By ranking higher via the paid search channel we are driving increased traffic to our website
  • Identifying Relevant Buyers - When we focus on keywords that are solution - driven we are able to drive more relevant traffic from those that are most interested in our product
  • Higher Rank - By investing in Google Ads, we are able to get towards the top of search rankings through the paid sections of the search results page.
For us, Google drives more traffic to our website and has higher monthly search volumes for most of the keywords we target. Therefore we tend to invest more in Google Ads. If your traffic isn't coming from Google, you should consider investing in other paid search offerings.
If you have search traffic coming from Google, you should really consider using Google Ads to augment your search efforts. This is especially true for keywords or phrases that you are not ranking highly for organically. Investing properly in Google Ads can drive high-quality traffic to your site and boost your performance overall.

Comments

More Reviews of Google Ads