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Google Analytics Review: "GA: The Best Free Analytics tool"
https://www.trustradius.com/web-analyticsGoogle AnalyticsUnspecified8.51926101
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August 15, 2013

Google Analytics Review: "GA: The Best Free Analytics tool"

Score 9 out of 101
Vetted Review
Verified User
Review Source

Software Version
Google Analytics

Overall Satisfaction

  • Great for start-ups to understand what is happening on their site, their traffic sources, conversions, etc.
  • Hard to learn with lack of support. You have to really spend a lot of time with it and reading material to learn all the details.
  • Improved Conversion Rates.
  • Understanding customer behaviors to improve the site.
  • Understanding referral traffic to reach out to those that linked to us.
  • Understand which social media and ad campaigns are working.
  • Integrates easily with all google products to save time and improve efficiency.
I have no reason not to. Does everything I want and is free.
Take time to learn about the tool. You can easily be sucked in to implement and begin playing with it but nothing beats understanding what it does and especially how it calculates metrics such as unique visitors, conversion rates, etc.