Free? Yep! Google Analytics is a great entry-level web analytics tool.
October 24, 2013
Free? Yep! Google Analytics is a great entry-level web analytics tool.
Score 10 out of 10
Vetted Review
Verified User
Software Version
Google Analytics
Overall Satisfaction
Pros
- Google Analytics is the best free online analytics tool on the market.
- If you'd like to learn more about how much traffic your site/pages receive and attributes about those users - Google Analytics is a perfect fit.
- Enhance your site traffic by using complimentary pay services from Google such as AdWords. You may utilize pay per click advertising to help drive users to your site.
- Google Analytics is easy-to-use. Simply place a small amount of provided JavaScript on your site - and the statistics start flowing into GA.
Cons
- Typically, to integrate some of the pay services into your website, it requires sophisticated JavaScript skills. I've often found that it is helpful to know JQuery and have a solid understanding of the DOM (Document Object Model) in order to get full use out of some of the products (such as AdWords).
- When advertising, Google Analytics allows us to track the cost of our advertising with the number of direct conversions. Not only do we know how many impressions and click-throughs, but now we have the sophistication (by specific URL targeting) to know what products/services these users are purchasing. This is very powerful.
- With the free Google Analytics product, it provides a great overview of your site traffic, geographic details about the users, and useful stats such as what browser they are using. This information helps us to tailor the site experience to accommodate the majority.
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