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Google Analytics: Great for Beginners and Experts
April 13, 2021

Google Analytics: Great for Beginners and Experts

Matthew Stewart | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

We use Google Analytics to track marketing performance and website health data for all of our clients. Google Analytics has been instrumental in ensuring that every department from PR to media to SEO can all track their conversions and provide a real ROI to our clients. Google Analytics is the first stop for almost every question we have.
  • Event Tracking
  • Multi-Touch Attribution
  • Source / Medium Tracking
  • UI is difficult
  • Event Tracking is done with other tool
  • Limited viewability of multiple data slices at once
  • Sampling of larger data sizes
  • Conversion Tracking
  • Source / Medium Identification
  • Demographic Information
  • Multi-Touch Attribution
  • Positive ROI on client retention
  • Positive ROI on conversions
  • Positive ROI on time invested to set up event tracking

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

Google Analytics is best suited for companies that want to understand a deeper level of where conversions are coming from and the audience demographics behind it. However, GA can have an early ceiling for questions that require exporting and joining data sets that should be possible within the platform. Overall, it is a great platform but requires custom work to get its full potential.