A must-have for all websites
April 15, 2021

A must-have for all websites

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

We use it internally for our own site as well as for nearly all of our clients. It helps us and our clients better understand how their audience is using their website, and from that we are able to make decisions and recommendations on how to optimize their site to better help with their business goals.
  • Easy setup.
  • Good overview of what's happening on your website.
  • Ability to dive deeper into stats, for those who are interested.
  • Ability to set up additional custom tracking, for those who are interested.
  • Some reports are hard to pull.
  • It's hard to switch the owner of the account (e.g. if someone else set up the account who is no longer around).
  • When you export a PDF of a report, it doesn't look great.
  • Data on where users are coming from.
  • Data on what our users are doing once they're on our site.
  • Data on how well our users convert.
  • It guides our decisions on what content to focus on with our website and blog.
  • It lets us know how well our marketing campaigns are performing so we know where to focus time and budget.
  • It helps us see how organic search helps our business.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

Every website should have Google Analytics installed. Even if you're not ready to use it, it can at least start capturing data. Then when you're ready, you'll have plenty of data to dive into. Even if you're only mildly interested in your website's performance, there are plenty of stats in Google Analytics you'll find useful. I find it a little trickier for mobile apps (between Google Analytics for mobile apps and Firebase, I'm still not completely sure which one to be using).