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GA360. Strong value and easy of use
Updated February 15, 2020

GA360. Strong value and easy of use

Rafael Zorrilla | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Analytics Premium

We use Google Analytics Premium across the entire education division of Wiley. My team manages it and it’s used primarily for web analytics, UX, and measured performance. We leverage to produce KPI reports, benchmarking, and identifying performance trends. Also, we review a good deal around user flows and behavior across our entire portfolio of sites and landing pages. We recently started using the attribution tool.
  • User Segmentation by contextual, demographic and site behavior
  • Advanced Analysis tool (beta)
  • Visualization of user flows
  • Lack of historical or retroactive revisions
  • Performance by macro and micro user segments
  • Ease in setup. Lower costs to deploy
Adobe Analytics is a robust tool, feature-rich, and good reporting. It has focused on understanding user behavior and e-commerce performance at its core. However, with the sophistication comes difficulty in use and the ability for simple reporting and analysis. The setup of Adobe Analytics can be more intricate, involving custom configuration and higher costs with expertise.
  • Everyday support is primarily through chat and email with the centralized, general team. Its as you would envision with an anonymous individual attempting to figure from "page one." Often responses are later in the day or next day.
  • At first signing, one account person is assigned along with an initial individual to assist in onboarding. There's an interview of the goals with GA360, but the provided deliverable document is limited in the review of one site. Also, after delivery of the onboarding document, you are left with an account individual who is looking for expanded vertical integration with other Google products.

Do you think Google Analytics 360 delivers good value for the price?

Yes

Are you happy with Google Analytics 360's feature set?

Yes

Did Google Analytics 360 live up to sales and marketing promises?

Yes

Did implementation of Google Analytics 360 go as expected?

Yes

Would you buy Google Analytics 360 again?

Yes

Google Analytics is well suited for use across the department where we have varied levels of users...from beginners to power users. The UI is easy to navigate and the paradigm of user segments works well in parsing performance and results. Being a transitional site, we find Google easier to tell the digital story of our user behavior.