An indispensable tool for local marketing
May 19, 2021

An indispensable tool for local marketing

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google My Business

Our law office uses Google My Business (GMB) to manage our local directory listing for our home office and the different branch offices for our law firm. Google My Business is being used by our legal marketing department. GMB offers our firm the ability to control the information displayed on our local directory listing that is visible on Google Searches and Google Maps. It offers us a forum to request and public client reviews online. GMB allows us to update and describe our products and services, and publish photographs displaying pictures depicting our office, staff, and services. GMB allows for potential clients to schedule and message appointment requests. GMB integrates with Google Adwords and Google Local Service Ads.
  • Local Search Engine Optimization
  • Client Reviews
  • Directory Information
  • Customer Service
  • Website Integrations
  • Better paid advertising options and integration with other Google Adwords platforms
  • Extreme and Rapid Growth
  • High Local Visibility
  • Valuable Client Reviews
Google My Business is the market leader when it comes to local SEO and internet browsing searches. Therefore, it is imperative to focus on claiming your free profile for your business so that you can curate and control the content that you display to future clients and customers.

Other platforms like Bing do not have as many features as GMB, but the ROI on using those other directories is far less than investing the time in using GMB just based on the number of potential web visitors that will see your directory listing on GMB and Google compared to Bing.

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GMB is well suited for local search engine optimization and LOCAL SEO marketing. GMB is the best solution to market local brick-and-mortar businesses. Visibility on Google Searches is extremely vital for local marketing and searches. GMB offers an effective method to gather client reviews to market the firm and demonstrate social proof to future customers that your services are vetted and trusted by other consumers. GMB is not suited for businesses that do not have a physical location.