Must-have Tool for Optimizing your Website for Google
Nick Kretz | TrustRadius Reviewer
December 18, 2018

Must-have Tool for Optimizing your Website for Google

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Google Search Console

We use Google Search Console to measure website organic performance for all our SEO and website development clients. We also use the platform internal to monitor and diagnose any performance issues for our own site. Google Search Console helps to monitor website health when it comes to crawl budgets, html issues, schema/structured data validation and organic search performance monitoring for clicks, impressions, CTRs and Average position for specific keywords and pages on site.
  • High-level reporting on important factors that affect organic search position
  • Easy to understand how Google indexes and crawls your site gives you an assessment on how most web crawlers are crawling your site
  • Many tools to validate and optimize website performance with structured data, google data highlighter, AMP, re-index pages, sitemap verification
  • Difficult to navigate new UI in 2018, prefer old version so I'm constantly having to switch back
  • Can be challenging to work with if you're new to the platform and don't understand technical SEO, website optimization
  • Measuring and Optimizing CTRs over time has led to over 200-300% increase in pageviews for many clients.
  • Using Google Search Console as a data source in our SEO dashboards helps improve transparency with clients.
  • The tools available in GSC improve productivity for our team allowing us to do more efficient work.
Google is the dominant search engine so its a dead-given that you want to be using their platform for optimizing and managing your website presence on Google. No other platform compares to Google Search Console when it comes to accessing raw data on how google is viewing your site and identifying opportunities to optimize site structure and content to increase traffic and rank.
Well suited for website optimization projects especially when it comes to organic search. It is important for anyone who is managing website content or structure to assess the health of the website and identify critical issues that may affect performance. Good for an analytics-minded professional who is comfortable interpreting raw data or exporting files to build reports or dashboards. Not well suited for paid advertising professionals or executives. More of a tool for the people working on implementation and SEO/development related website projects.

Google Search Console Feature Ratings

Keyword analysis
10
Backlink management
10
SERP ranking tracking
7
Page grader
Not Rated
Competitive analysis
Not Rated
Site audit / diagnostics
7
Site recommendations
7
Task management
Not Rated
Local SEO
Not Rated
Social SEO
Not Rated
Mobile SEO
10
Global SEO
10
Multi-domain support
7
Integration with web analytics tools
10