A unique insight into your SEO performance
February 04, 2019

A unique insight into your SEO performance

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Search Console

Our marketing uses Google Search Console to improve our search engine optimization (SEO) strategy. It helps us in a number of ways:
- It tells us whether our web pages indexed, and lets us submit them for indexing if needed.
- It gives insight into which search terms lead visitors to our site.
  • It gives you a list of which search queries lead people to your site, and ranks them by number of clicks through and impressions. This helps you tailor content to what you rank for, and perhaps more importantly, what you don't rank for yet.
  • It lets you analyse each query and see how it performs over time and by country. We use this to plan our content - if we get a lot of queries from Germany, we might translate into German to increase on-page conversions.
  • It lets you upload a sitemap, which makes your website easier to read for Google's crawler bot, and hopefully leads to better placements in search results.
  • I wish it offered more integration with other SEO optimisation tools, such as Google PageSpeed Insights.
  • It's a small one, but I'd like to compare three search types (web, image and video) at once. It currently only lets you compare two at a time.
  • I'd like it if Google offered a certification for Search Console, like they do with Analytics and Ads.
  • It integrates well with Google Analytics, so we see more of our marketing data in one place.
  • It helps us to optimise our technical SEO and hopefully rank better on Google.
  • It shows us how people find our site, which helps us plan content.
Google Search Console is an invaluable tool for any digital marketer. It gives you valuable insights into how well you perform for certain queries, which pages convert impressions into clicks best and whether your organic presence (as a whole) is increasing or decreasing over time. It also offers you some technical SEO tools, such as the ability to upload a sitemap and index pages. I feel like it could offer more technical optimization advice.

Google Search Console Feature Ratings

Keyword analysis
Page grader
Site audit / diagnostics
Site recommendations
Local SEO
Mobile SEO
Multi-domain support
Integration with web analytics tools