A no-brainer for all webmasters (of non-enterprise size businesses)
May 08, 2019

A no-brainer for all webmasters (of non-enterprise size businesses)

Sam Lepak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Search Console

Our company uses Google Search Console to track our websites organic keyword rank. Along with analyzing any trends post-on page SEO tests.

Google Search Console is used by our Marketing department only, not our Sales team nor the Product Development team.

For us, Google Search Console addresses our organic keyword rank, any canonicalization errors, soft 404 errors, duplicate content, website crawling/indexing, and robots.txt file upload.
  • One of Google Search Console's strength is having a robots.txt file submission location. Rather than hoping Google finds the file, one can automatically submit for them to crawl, especially if changes are made often.
  • Another major benefit to Google Search Console is being able to submit a sitemap by simply adding the /sitemap.xml into the Sitemaps tab and having Google crawl the website.
  • Lastly, being able to see the organic keyword position is important to know if you need to create any content or add the keyword to the on-page SEO to move up the SERPs. Google Search Console shows position over time of keywords with their simple performance chart.
  • As of recently, Google Search Console has switched to a new design interface and in the new design interface, it's extremely difficult to add new users to a property, along with find the rich snippets and schema tabs. On the surface, it appears that Google Search Console removed some features from the old design.
  • Difficulty verifying domain... On multiple occasions, I have been revoked access to Google Search Console data and have had to re-verify the domain DNS. I follow the step-by-step process of verifying the domain and the results are very inconsistent. Sometimes Google Search Console recognizes the DNS update and the majority of the time it does not.
  • Google Search Console has allowed our business to focus content curation on specific keywords that will drive organic clicks.
  • A positive impact Google Search Console has had on our business is helping us identify soft 404 pages that we are able to create 301 redirects and not sure our domain authority/page rank.
  • Google Search Console has also made it extremely easy for us to submit robots.txt files and our website sitemap for Google to crawl and index.
Google Search Console does a lot more than most webmaster tools and is easier to navigate than Bing Webmaster Tools. One other tool that we predominately use is SerpCheetah, which provides real-time organic keyword positioning rank in the SERP and can be broken down by device, country, etc. The only problem is that SerpCheetah does not allow to view any page errors, submit a robots.txt file or sitemap.
Google Search Console is well suited for any business that is looking for basic web traffic analytics (SERP, on-page SEO, etc.), mainly because it's free and integrates extremely well with Google Analytics.

Apart from that, if you are a larger company and use enterprise analytics and need more advanced tools then I would look elsewhere.

Google Search Console Feature Ratings

SERP ranking tracking
Site recommendations
Local SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools