Google Tag Manager - You Can't Beat Free (well, sometimes you can)
February 12, 2014
Google Tag Manager - You Can't Beat Free (well, sometimes you can)
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction
We use Google Tag Manager to minimize the time it takes to implement third party javascript on our sites without IT intervention. It is used primarily by the Marketing department relative to digital marketing for new prospects.
- It has great flexibility to go back to previous versions of the container in case you make a mistake.
- It has some tag templates that can be used to minimize the need for custom tags to be created.
- Personally this is one of the best free products I've used in a long time. I can't think of anything to improve within the scope for which I use it.
- Faster turn around time for the marketing department objectives. We don't have to wait to implement small snippets of code that would usually take 30-60 days.
- TagMan
GTM was free and we were willing to take a gamble by learning as we go and levering a consulting company when we needed assistance. Tagman was more costly and we weren't positive if we had enough ROI to justify the expense.