Google Tag Manager - You Can't Beat Free (well, sometimes you can)
February 12, 2014

Google Tag Manager - You Can't Beat Free (well, sometimes you can)

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction

We use Google Tag Manager to minimize the time it takes to implement third party javascript on our sites without IT intervention. It is used primarily by the Marketing department relative to digital marketing for new prospects.
  • It has great flexibility to go back to previous versions of the container in case you make a mistake.
  • It has some tag templates that can be used to minimize the need for custom tags to be created.
  • Personally this is one of the best free products I've used in a long time. I can't think of anything to improve within the scope for which I use it.
  • Faster turn around time for the marketing department objectives. We don't have to wait to implement small snippets of code that would usually take 30-60 days.
  • TagMan
GTM was free and we were willing to take a gamble by learning as we go and levering a consulting company when we needed assistance. Tagman was more costly and we weren't positive if we had enough ROI to justify the expense.
You can't beat free. Until such time that the support provided by Tagman or it's alternates justifies the additional expense, then GTM will be the way we go.
The key question with Tag Containers is what do you get in addition to the tag management? With GTM you have to learn on your own or through communities whereas with other purchased Tag Containers you may get account support and additional reporting capabilities. If you're proficient and can learn as you go then Google Tag Manager would be a good fit. If you need a lot of hand holding then an alternate service may be better.