Fantastic tool all GA users should use!
Updated July 18, 2019

Fantastic tool all GA users should use!

Meredith Walter | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Tag Manager

Google Tag Manager is used by our company for Data Layer activity management, marketing pixel management/placement, and other pixel or event activities.
  • GTM has fantastic governance for users with even an approval option
  • GTM is extremely user friend with fantastic UX that is easy to pick up on
  • GTM is extremely easy to "install" and use
  • GTM works fantastic with GA
  • I'd love to see more ways to keep the container "clean" - i.e. a way to see which pixels haven't fired recently or maybe the date the last time a pixel fired.
  • Easier way to view tags in the container - maybe a filter button on tag type?
  • Easier account organization, where if needed, we could move one container from one account to another.
  • GTM has allowed our marketing team to operate separately from the developers, who can add time to project timelines that need to be done quickly.
I think GTM is well suited for anyone using Google Analytics. That goes for large corporations all the way to small businesses. It's a fantastic tool to easily place/remove marketing pixels, create GA events, etc.

Google Tag Manager Feature Ratings

Tag library
8
Ease of writing custom tags
10
Rules-driven tag execution
10
Tag performance monitoring
2
Page load times
5
Mobile app tagging
Not Rated
Library of JavaScript extensions
8
Event tracking
10
Mobile event tracking
Not Rated
Data distribution management
Not Rated
Universal data layer
9
Role-based user permissions
8