Google Trends and Your Customers
December 15, 2018

Google Trends and Your Customers

Rachel Hensley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Trends

As a blog looking to make an impact on our region we study Google Trends in order to find out what is trending not only nationally but at a state and local level as well. One of the best features of Google Trends is the ability to study a phrase/trend over time. I love looking at things in terms of a year because you can understand what months certain subjects have more or less interest and you can create your content around that. I also love the related query options so you can also see other relevant subjects.
  • Explains interest over time.
  • Gives other relevant search information.
  • Breaks down information by subregion.
  • I wish you could go deeper into the subjects, like see the individual search results.
  • I also wish that you could really define the subregions and go to a city by city level.
  • It would be nice if you could organize material by age group and genders.
  • With a program like this, you don't see a direct ROI. It just helps create a heartier and more strategic marketing plan.
  • It's a great way to see a pulse on your community and potential clients to see what's trending and what they are interested in.
Other Google products I have used would be AdWords. I would use this along with that program since they do entirely different things.
It's great for general information. If you are looking to start a content strategy or need some fresh ideas this is the place to start. But I wish it did dive deeper into a few of the things I mentioned previously.

Google Trends Feature Ratings

Keyword analysis
Backlink management
Not Rated
SERP ranking tracking
Not Rated
Page grader
Not Rated
Competitive analysis
Not Rated
Site audit / diagnostics
Not Rated
Site recommendations
Not Rated
Task management
Not Rated
Local SEO
Social SEO
Not Rated
Mobile SEO
Not Rated
Global SEO
Multi-domain support
Not Rated
Integration with web analytics tools
Not Rated