Overall Satisfaction with GoSquared
I've used it on a project for a national newspaper (Italy), and it allowed us to follow the launch of the project and see how it was doing on Twitter and social media. Its interface was loved by journalists for its intuitiveness.
- Display information: its interface its much clearer and intuitive than the alternatives (Google Analytics)
- Capture real-time data
- Compare data (with previous day/last week/last month)
- Archive (old data is difficult to reach)
- Location information (could be more specific)
- Better knowledge of visitors
GoSquared is easier and more intuitive to use, also less advanced but it offers enough functionality for most websites. It can be used in conjunction with more advanced tools.