GoToWebinar made alumni relations easy for me!

I am a higher education professional and currently work with Columbia College Alumni Association managing the alumni interviewing program. I was in MBA admissions before and for both of my roles, I used GoToWebinar frequently. I used the product to reach out to MBA candidates and facilitated panel discussions. Right now, I am using the product to provide training for our interviewers and I find it very useful.

It's a great tool that allows you to do multiple things. You can share your screen, create polls to engage your audience and it records the questions so that you can keep a record of the questions asked and follow up in case you run out of time. The recordings and accessibility of the recordings are very useful and save me a lot of time.

I like the tracking capabilities on the platform. You can run a whole host of reports to track performance and engagement. The auto follow-ups and the ability to customize your follow-ups is very helpful. You can use your branding extensively.