Heap Review
Martha Gallant | TrustRadius Reviewer
December 05, 2019

Heap Review

Score 9 out of 10
Vetted Review
Verified User
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Software Version


Overall Satisfaction with Heap

We use Heap across the organization to measure web traffic and make marketing decisions based on what we find! The main users are our web/digital team and our marketing team. It helps us track revenue from different sources, campaigns, marketing channels, etc. Our marketing is very direct-response focused so this level of detail is extremely helpful.
  • Funnel reports.
  • Dashboards.
  • Conversion rate tracking.
  • More detailed reports (you need to upgrade for them).
  • Better marketing decisions - measuring campaigns effectively.
  • Faster A/B testing on web/UX changes.
We like the user experience of Heap better, and feel it is more intuitive than Google Analytics.
I haven't used support much but when I did it was very strong. Heap has great reps that provide reliable responses and prompt communication.

Do you think Heap delivers good value for the price?


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Did Heap live up to sales and marketing promises?


Did implementation of Heap go as expected?


Would you buy Heap again?


If you don't have a good web analytics tool, give Heap a try! We're very happy with it. I can't imagine a scenario where Heap is not appropriate - if you have extremely complex reporting needs you can upgrade and have access to all the raw data in SQL. We have considered that but don't have quite enough of a need for it.