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Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.OK Analytics tool if you have developing skills. Better tools out there for MarketersWe used Heap only within the Marketing department to export contact details of our customers and segment them depending on actions done or pages visited.,Collect email addresses of users visiting our websites Easy set up to implement,Segmentation setup takes long and it's not automated Can only export up to a limited number of rows per spreadsheet Event set up is a long process and not automated,1,Helped us target our emails more by segmenting the users.,Mixpanel,Google Analytics, Google Data Studio, SEMRush, Google Ads (formerly AdWords)A modern approach to analytics that's both flexible and powerfulWhile Heap has a wide variety of uses across many different aspects of analytics, our organization primarily used it as a replacement for traditional web analytics platforms like Google Analytics. It's not built specifically for this purpose, but it works extremely well in this use case. As a results-oriented business based heavily on a sales and marketing funnel strategy, Heap was incredibly useful in tracking the journey a lead would make through our marketing material and signup flow.,Heap is powerful, but you don't need to be a power user to take advantage of its features. With a simple interface, it's easy to assemble queries and reports on any kind of action users take on your site or app. Heap's ability to track individual users, leads, and customers through their entire journey is incredibly valuable. It can give you a more complete picture into how people are interacting with your site beyond the "perfect" user stories you've envisioned. Heap's visual design is clean and easy to navigate. The charts, graphs, and flow charts that it generates are easy for anyone to understand, and reports don't need any preparation before sending to upper management or C-suite members.,Heap's pricing is not very transparent up front. Our plan required relatively low volume and the cost was more than reasonable, but with a large app or website, it's hard to know how Heap's costs will scale. Depending on the needs of your business and the size of your team, Heap may not be the only analytics package you need. It can be coaxed into performing many of the features of a traditional analytics package, but people who wish to get up and running without any configuration might prefer a different tool. Heap doesn't support native Android apps, so if this is a vital part of your business and you absolutely must have all data in one warehouse, you may have to choose another tool.,10,Heap allowed us to intimately track the journey of leads coming into our sales funnels and find out where and when they were dropping off. It allowed us to make constant improvements to our lead generation tools and landing pages to improve conversion. Heap helped us see where visitors were getting "lost" on our main marketing website. It let us know what pages weren't getting attention and how we could give them more visibility. Heap even allowed us in a roundabout way to troubleshoot some UI issues on our site. By using the even visualizer, we could track specific buttons and screen areas that users were having trouble with.,Google Analytics and Clicky,Sprout Social, Slack, Simply MeasuredPuts all other website analytics tools to shame.We use Heap to link offline sales data to online visitor data. We also use Heap to analyse user behaviour without relying on IT for coded event tracking of specified actions.,Hands down winner when it comes to tracking website actions and puts GA to shame in this dept. One header snippet tracks every visitor action that is possible on your site. Page views, video play, file downloads, form submissions are all tracked as soon as you install the tracking code and when they say everything is tracked, they mean it. The data available is staggering in comparison to other tools. The interface looks like it has been designed by a Zen Master - super clean, easy to navigate and flawless. The support is outstanding, I've sent Ravi (Heap support) emails as 9pm at night and had a reply in less than 2 mins. We previously tested Kissmetrics and had to wait at least 24 hours for any reply and their support is sadly lacking when you go beyond simple issues. Heap has bent over backwards to help us customise the product to our business. I asked if there was any way they could add an option to have the auto export monthly and they had that functionality added in less that 24 hours.,Standard integration with external database systems, CRMs and call tracking would be a nice feature.,10,Heap allowed us to show how much money our B2B business was making from website leads and which channels drove the leads. Less time waiting for IT to implement tracking code All the data we could ever need in one need system,,10Fantastic to implement, painful to report onWe have many, many subdomains along with several top level domains that act as feeders, and frequently use single page applications. We're using Heap to track users across subdomains, track their activity within applications, and report. It has currently been implemented on a few of our sites and will be implemented throughout the enterprise soon. Our primary reason for using it is the ease of defining events, particularly on single page applications.,Defining events. This really could not be simpler. It's point, click, name. There's absolutely zero need for dev help in the process, which is key. By switching from define to interactive mode and back, you can easily move through single page applications and define events on the fly, as well as define variables quickly and easily. This is by far the greatest strength of Heap. Retroactive reporting. Once you have the Heap code on your site, all activity is recorded, so you can go back and define an event from day one forward, even if you hadn't been recording it before. It makes the product both more useful and frees you from the pressure of needing to know everything to define at the time of implementation. Retention reporting. It's easy to use, well laid out so it can be understood, and will let you know which events have the greatest impact on retention.,Reporting. The reporting is just atrociously bad. There are hard limits in the table view that result in many lines being grouped under "other." You must export the data into Excel to have this ungrouped. There are no default reports for basic web analytics, so every single report must be manually defined, and there are no dashboards. You can't drill down as deeply as needed (I want three layers minimum), and if you use more than one metric, you can't group by other variables. This limits the usefulness tremendously. My current plan is to export all data into our data warehouse and plug into Tableau. Default variables. The key virtue of Heap is ease of defining variables, but that falls flat when it comes to so many things I consider to be basic. If you'd like to know screen size or resolution, you need custom code. DMA is not included. Query parameters are not included. All of these things will require that custom code be written and added, which means I need dev resources. There should be an interface that lists variables and allows me to define them. Segmentation. This is a consequence of the lack of default variables. I tried defining paid search and after an hour of tweaking the logic, I gave up when I couldn't get it to register more than 70 visits in a month where there were 200,000 paid search visits. For our customer information drawn from first party cookies, I'll again need custom code and dev resources.,5,Funnel optimization. We're much more easily able to determine fallout and not merely from page to page, but also through different actions that can be taken, and we have much greater understanding of our single page applications.,Adobe Analytics, IBM Tealeaf and Google Analytics,Google Analytics, Adobe Analytics, IBM Tealeaf
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Heap
16 Ratings
Score 6.9 out of 101
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Heap Reviews

Heap
16 Ratings
Score 6.9 out of 101
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Reviews (1-4 of 4)
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Charlie Chatz profile photo
November 08, 2018

Heap Review: "OK Analytics tool if you have developing skills. Better tools out there for Marketers"

Score 1 out of 10
Vetted Review
Verified User
Review Source
We used Heap only within the Marketing department to export contact details of our customers and segment them depending on actions done or pages visited.
  • Collect email addresses of users visiting our websites
  • Easy set up to implement
  • Segmentation setup takes long and it's not automated
  • Can only export up to a limited number of rows per spreadsheet
  • Event set up is a long process and not automated
Good for collecting PI of the users that visit your website and then exporting it into a spreadsheet. It's not so appropriate for tracking clicks, as the setup process is long.
Read Charlie Chatz's full review
Josh Holloway profile photo
April 20, 2017

Heap Review: "A modern approach to analytics that's both flexible and powerful"

Score 10 out of 10
Vetted Review
Verified User
Review Source
While Heap has a wide variety of uses across many different aspects of analytics, our organization primarily used it as a replacement for traditional web analytics platforms like Google Analytics. It's not built specifically for this purpose, but it works extremely well in this use case. As a results-oriented business based heavily on a sales and marketing funnel strategy, Heap was incredibly useful in tracking the journey a lead would make through our marketing material and signup flow.
  • Heap is powerful, but you don't need to be a power user to take advantage of its features. With a simple interface, it's easy to assemble queries and reports on any kind of action users take on your site or app.
  • Heap's ability to track individual users, leads, and customers through their entire journey is incredibly valuable. It can give you a more complete picture into how people are interacting with your site beyond the "perfect" user stories you've envisioned.
  • Heap's visual design is clean and easy to navigate. The charts, graphs, and flow charts that it generates are easy for anyone to understand, and reports don't need any preparation before sending to upper management or C-suite members.
  • Heap's pricing is not very transparent up front. Our plan required relatively low volume and the cost was more than reasonable, but with a large app or website, it's hard to know how Heap's costs will scale.
  • Depending on the needs of your business and the size of your team, Heap may not be the only analytics package you need. It can be coaxed into performing many of the features of a traditional analytics package, but people who wish to get up and running without any configuration might prefer a different tool.
  • Heap doesn't support native Android apps, so if this is a vital part of your business and you absolutely must have all data in one warehouse, you may have to choose another tool.
Heap is one of the best analytics tools I've ever used, bar none. It's powerful and flexible and can be used in an impressive variety of applications. I would not hesitate to recommend it for nearly any purpose, including a non-traditional use as a replacement for something like Google Analytics. The only scenarios in which I would advise against Heap as your sole solution would be if native Android app analytics are critical to your business or if extensive custom reporting is required for your site or app. Even in those cases, Heap could play a role in your tracking, but it probably couldn't do the whole job on its own.
Read Josh Holloway's full review
Kevin Thomson profile photo
July 25, 2014

Heap Review: "Puts all other website analytics tools to shame."

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Heap to link offline sales data to online visitor data. We also use Heap to analyse user behaviour without relying on IT for coded event tracking of specified actions.
  • Hands down winner when it comes to tracking website actions and puts GA to shame in this dept.
  • One header snippet tracks every visitor action that is possible on your site. Page views, video play, file downloads, form submissions are all tracked as soon as you install the tracking code and when they say everything is tracked, they mean it. The data available is staggering in comparison to other tools.
  • The interface looks like it has been designed by a Zen Master - super clean, easy to navigate and flawless.
  • The support is outstanding, I've sent Ravi (Heap support) emails as 9pm at night and had a reply in less than 2 mins. We previously tested Kissmetrics and had to wait at least 24 hours for any reply and their support is sadly lacking when you go beyond simple issues.
  • Heap has bent over backwards to help us customise the product to our business. I asked if there was any way they could add an option to have the auto export monthly and they had that functionality added in less that 24 hours.
  • Standard integration with external database systems, CRMs and call tracking would be a nice feature.
Great if you want to track everything without relying on IT. Great if you want a bargain - the current fee is value of money. Suited to people who love data and know how to make meaningful business decisions from data.
Read Kevin Thomson's full review
No photo available
December 29, 2015

Heap Review: "Fantastic to implement, painful to report on"

Score 5 out of 10
Vetted Review
Verified User
Review Source
We have many, many subdomains along with several top level domains that act as feeders, and frequently use single page applications. We're using Heap to track users across subdomains, track their activity within applications, and report. It has currently been implemented on a few of our sites and will be implemented throughout the enterprise soon. Our primary reason for using it is the ease of defining events, particularly on single page applications.
  • Defining events. This really could not be simpler. It's point, click, name. There's absolutely zero need for dev help in the process, which is key. By switching from define to interactive mode and back, you can easily move through single page applications and define events on the fly, as well as define variables quickly and easily. This is by far the greatest strength of Heap.
  • Retroactive reporting. Once you have the Heap code on your site, all activity is recorded, so you can go back and define an event from day one forward, even if you hadn't been recording it before. It makes the product both more useful and frees you from the pressure of needing to know everything to define at the time of implementation.
  • Retention reporting. It's easy to use, well laid out so it can be understood, and will let you know which events have the greatest impact on retention.
  • Reporting. The reporting is just atrociously bad. There are hard limits in the table view that result in many lines being grouped under "other." You must export the data into Excel to have this ungrouped. There are no default reports for basic web analytics, so every single report must be manually defined, and there are no dashboards. You can't drill down as deeply as needed (I want three layers minimum), and if you use more than one metric, you can't group by other variables. This limits the usefulness tremendously. My current plan is to export all data into our data warehouse and plug into Tableau.
  • Default variables. The key virtue of Heap is ease of defining variables, but that falls flat when it comes to so many things I consider to be basic. If you'd like to know screen size or resolution, you need custom code. DMA is not included. Query parameters are not included. All of these things will require that custom code be written and added, which means I need dev resources. There should be an interface that lists variables and allows me to define them.
  • Segmentation. This is a consequence of the lack of default variables. I tried defining paid search and after an hour of tweaking the logic, I gave up when I couldn't get it to register more than 70 visits in a month where there were 200,000 paid search visits. For our customer information drawn from first party cookies, I'll again need custom code and dev resources.
If you have a lot of funnels or single page applications, Heap is going to work extremely well for you. You'll be defining events and getting fallout data in almost no time at all and be able to get key insights into where your funnels are working or not working. However, if you are a marketing organization and seeking demographic data on leads and conversions, stay away from Heap.
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About Heap

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Categories:  Web Analytics

Pricing

Does not have featureFree Trial Available?No
Has featureFree or Freemium Version Available?Yes
Entry-level set up fee?No