Heap Reviews

28 Ratings
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Score 9.0 out of 100

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January 15, 2020
James Chia | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Heap to track and analyze user interactions on our web platform.
  • Plug and play interface.
  • Non-developers can use it easily.
  • For smaller objects within a larger, it may be difficult to use the Visualisation Tool to target that smaller object for analytics.
Heap is great for quick deployment and analysis of user actions and pathways. However, sometimes when a web object is contained within a larger web object, I find I may sometimes not be able to pick out the smaller object for analysis.
Support is generally great. Sometimes replies come after two days rather than one but that's splitting hairs.
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December 05, 2019
Martha Gallant | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Heap across the organization to measure web traffic and make marketing decisions based on what we find! The main users are our web/digital team and our marketing team. It helps us track revenue from different sources, campaigns, marketing channels, etc. Our marketing is very direct-response focused so this level of detail is extremely helpful.
  • Funnel reports.
  • Dashboards.
  • Conversion rate tracking.
  • More detailed reports (you need to upgrade for them).
If you don't have a good web analytics tool, give Heap a try! We're very happy with it. I can't imagine a scenario where Heap is not appropriate - if you have extremely complex reporting needs you can upgrade and have access to all the raw data in SQL. We have considered that but don't have quite enough of a need for it.
I haven't used support much but when I did it was very strong. Heap has great reps that provide reliable responses and prompt communication.
Read Martha Gallant's full review
February 18, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Used by my direct organization, I use it for reporting customer insights on our website. We create online courses and I use it to make decisions on future courses.
  • Customer insights.
  • Forecasting.
  • Can be difficult to use.
  • You have to know what you're doing, can't just poke around, for it to be effective.
Heap is well suited for looking at customer engagement on various pages and predicting future customer use based on historical data. It is not suited for a non-technical person who doesn't know what they're doing or what they're looking for.
Documentation is good, and it seems to have set a high standard in the industry.
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October 08, 2019
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We have been using Heap to better understand our web traffic and how users are experiencing the journey across our site. Currently, it is just being used in marketing. However, we expect to tie Heap activity into Drip, our marketing automation platform, much like Heap has been used with Autopilot.
  • Event tracking
  • Analytics
  • Integration with SaaS stack
  • User-friendliness for non-developers
  • A more reasonable entry price point
It is an enterprise-level application. Small businesses may struggle to find ROI for the app.
Didn't really work with support. The program just worked.
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July 23, 2019
Frank Ramirez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Heap is being used primarily by the product team to analyze funnel conversions and discover insights in our data which we may not have planned for. We're able to do this by using Heap's unique event creation tool, which lets you create events after the fact, using a simple point and click interface of your site.
  • Heap has more flexibility than many other tools as it allows you to create events in a number of ways, from custom events sent by your site to new events created after the fact using their simple GUI.
  • Flexible account plans make it easy to get started, including generous free and startup plans.
  • A filterable live view lets you see events as they come in, filtered by your events of choice.
  • Heap's very useful event visualizer tool, which allows you to create your own events with no code, can sometimes be finicky. Things like ad blockers and extensions can break the tool. Even when those are turned off, it can be difficult to get it to run.
  • Heap's UI is a bit spartan-looking, but it's generally well-laid out.
Heap really shines in situations where teams don't have everything worked out in the beginning. Tools like Mixpanel, while very powerful and easy to use, require a certain amount of planning and prior knowledge of events you will need to send over. Creating events after the initial formulation will result in events with different time periods of data, which can be challenging to manage. Heap lets you create that data set in a much more organic and experimental way.
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November 30, 2018
Jeff Blettner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Heap with one of our enterprise CRO clients. It integrates seamlessly with Optimizely, so it can come in handy for doing deep dives into test data.
  • Integrates seamlessly with Optimizely, meaning all tests are automatically tracked and accessible in report generation.
  • Automatically tracks all user behavior, so very little setup out of the box.
  • User interface is simple and easy to use, though their naming schemes can be confusing. But overall, I would say it's a low learning curve.
  • Report generation can be confusing. Often times very simple data lookups aren't built the way you would expect. I wish they had more resources on common report types.
Heap is still the best option for detailed data analysis for Optimizely tests that I've seen. Google Analytics integration is too much of a pain to set up and maintain. Even then, Heap beats that out in report generation ease.
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November 08, 2018
Charlie Chatz | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source
We used Heap only within the Marketing department to export contact details of our customers and segment them depending on actions done or pages visited.
  • Collect email addresses of users visiting our websites
  • Easy set up to implement
  • Segmentation setup takes long and it's not automated
  • Can only export up to a limited number of rows per spreadsheet
  • Event set up is a long process and not automated
Good for collecting PI of the users that visit your website and then exporting it into a spreadsheet. It's not so appropriate for tracking clicks, as the setup process is long.
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April 20, 2017
Josh Holloway | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
While Heap has a wide variety of uses across many different aspects of analytics, our organization primarily used it as a replacement for traditional web analytics platforms like Google Analytics. It's not built specifically for this purpose, but it works extremely well in this use case. As a results-oriented business based heavily on a sales and marketing funnel strategy, Heap was incredibly useful in tracking the journey a lead would make through our marketing material and signup flow.
  • Heap is powerful, but you don't need to be a power user to take advantage of its features. With a simple interface, it's easy to assemble queries and reports on any kind of action users take on your site or app.
  • Heap's ability to track individual users, leads, and customers through their entire journey is incredibly valuable. It can give you a more complete picture into how people are interacting with your site beyond the "perfect" user stories you've envisioned.
  • Heap's visual design is clean and easy to navigate. The charts, graphs, and flow charts that it generates are easy for anyone to understand, and reports don't need any preparation before sending to upper management or C-suite members.
  • Heap's pricing is not very transparent up front. Our plan required relatively low volume and the cost was more than reasonable, but with a large app or website, it's hard to know how Heap's costs will scale.
  • Depending on the needs of your business and the size of your team, Heap may not be the only analytics package you need. It can be coaxed into performing many of the features of a traditional analytics package, but people who wish to get up and running without any configuration might prefer a different tool.
  • Heap doesn't support native Android apps, so if this is a vital part of your business and you absolutely must have all data in one warehouse, you may have to choose another tool.
Heap is one of the best analytics tools I've ever used, bar none. It's powerful and flexible and can be used in an impressive variety of applications. I would not hesitate to recommend it for nearly any purpose, including a non-traditional use as a replacement for something like Google Analytics. The only scenarios in which I would advise against Heap as your sole solution would be if native Android app analytics are critical to your business or if extensive custom reporting is required for your site or app. Even in those cases, Heap could play a role in your tracking, but it probably couldn't do the whole job on its own.
Read Josh Holloway's full review
July 25, 2014
Kevin Thomson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Heap to link offline sales data to online visitor data. We also use Heap to analyse user behaviour without relying on IT for coded event tracking of specified actions.
  • Hands down winner when it comes to tracking website actions and puts GA to shame in this dept.
  • One header snippet tracks every visitor action that is possible on your site. Page views, video play, file downloads, form submissions are all tracked as soon as you install the tracking code and when they say everything is tracked, they mean it. The data available is staggering in comparison to other tools.
  • The interface looks like it has been designed by a Zen Master - super clean, easy to navigate and flawless.
  • The support is outstanding, I've sent Ravi (Heap support) emails as 9pm at night and had a reply in less than 2 mins. We previously tested Kissmetrics and had to wait at least 24 hours for any reply and their support is sadly lacking when you go beyond simple issues.
  • Heap has bent over backwards to help us customise the product to our business. I asked if there was any way they could add an option to have the auto export monthly and they had that functionality added in less that 24 hours.
  • Standard integration with external database systems, CRMs and call tracking would be a nice feature.
Great if you want to track everything without relying on IT. Great if you want a bargain - the current fee is value of money. Suited to people who love data and know how to make meaningful business decisions from data.
Read Kevin Thomson's full review
December 29, 2015
Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
We have many, many subdomains along with several top level domains that act as feeders, and frequently use single page applications. We're using Heap to track users across subdomains, track their activity within applications, and report. It has currently been implemented on a few of our sites and will be implemented throughout the enterprise soon. Our primary reason for using it is the ease of defining events, particularly on single page applications.
  • Defining events. This really could not be simpler. It's point, click, name. There's absolutely zero need for dev help in the process, which is key. By switching from define to interactive mode and back, you can easily move through single page applications and define events on the fly, as well as define variables quickly and easily. This is by far the greatest strength of Heap.
  • Retroactive reporting. Once you have the Heap code on your site, all activity is recorded, so you can go back and define an event from day one forward, even if you hadn't been recording it before. It makes the product both more useful and frees you from the pressure of needing to know everything to define at the time of implementation.
  • Retention reporting. It's easy to use, well laid out so it can be understood, and will let you know which events have the greatest impact on retention.
  • Reporting. The reporting is just atrociously bad. There are hard limits in the table view that result in many lines being grouped under "other." You must export the data into Excel to have this ungrouped. There are no default reports for basic web analytics, so every single report must be manually defined, and there are no dashboards. You can't drill down as deeply as needed (I want three layers minimum), and if you use more than one metric, you can't group by other variables. This limits the usefulness tremendously. My current plan is to export all data into our data warehouse and plug into Tableau.
  • Default variables. The key virtue of Heap is ease of defining variables, but that falls flat when it comes to so many things I consider to be basic. If you'd like to know screen size or resolution, you need custom code. DMA is not included. Query parameters are not included. All of these things will require that custom code be written and added, which means I need dev resources. There should be an interface that lists variables and allows me to define them.
  • Segmentation. This is a consequence of the lack of default variables. I tried defining paid search and after an hour of tweaking the logic, I gave up when I couldn't get it to register more than 70 visits in a month where there were 200,000 paid search visits. For our customer information drawn from first party cookies, I'll again need custom code and dev resources.
If you have a lot of funnels or single page applications, Heap is going to work extremely well for you. You'll be defining events and getting fallout data in almost no time at all and be able to get key insights into where your funnels are working or not working. However, if you are a marketing organization and seeking demographic data on leads and conversions, stay away from Heap.
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What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

Heap Video

Heap: A Smarter Approach to Product

Heap Pricing

Starting Price: $59

  • Does not have featureFree Trial Available?No
  • Has featureFree or Freemium Version Available?Yes
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No
EditionPricing DetailsTerms
Free$0per year
Business12,000per year

Heap Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No