Item: Heap
Rating: 7
Author: Verified User

Overall Satisfaction with Heap

Use Cases and Deployment Scope

Heap is currently used across my whole organization and has helped us to democratize our data greatly. The tool allows all employees access to performance data and empowers users from various departments to engage in site testing by simplifying the reporting process. We use it for everything from tracking daily health metrics to making large-scale decisions about test performance.

Pros and Cons

Pros

Data readability
Increasing reporting confidence

Cons

Including more thorough definitions
Documentation on suggested data manipulations across industries

Return on Investment

Increased conversion rates
Increased engagement

Key Insights

Do you think Heap delivers good value for the price?

Yes

Are you happy with Heap's feature set?

Yes

Did Heap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Heap go as expected?

I wasn't involved with the implementation phase

Would you buy Heap again?

Yes

Likelihood to Recommend

Heap is well suited to be used across Digital, Performance Marketing, and Operations departments in particular. Other less technical-focused employees may have difficulty utilizing it due to the lack of definitions included around terms & lack of walkthrough documentation provided.

Comments

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