HARO is an easy to use resource for both journalists and PR professionals
August 02, 2021
HARO is an easy to use resource for both journalists and PR professionals
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Help a Reporter Out (HARO)
HARO is used at our agency across members of the public relations (PR) team. As we look for opportunities to place our agency experts as resources, and/or our clients, HARO helps to save time by offering up opportunities to pitch from our inbox vs. proactively finding reporters to pitch. Primary areas we use it for are across sports and PR/marketing opportunities.
- It's a great resource for journalist seeking sources
- It's a great resource for sources seeking opportunities to comment on
- It's a daily/digestible newsletter format (morning, afternoon, evening)
- Better vetting of sources/journalists
- Lack of feedback/responses from journalists
- Ability for journalists/others to remain anonymous
- Newsletter format
- Daily
- Queries are divided into fields that make sense for us, i.e., sports, marketing, business, lifestyle
- Positive from an earned media perspective
- Negative from taking the time to reply and not hearing back
Do you think Help a Reporter Out (HARO) delivers good value for the price?
Yes
Are you happy with Help a Reporter Out (HARO)'s feature set?
Yes
Did Help a Reporter Out (HARO) live up to sales and marketing promises?
Yes
Did implementation of Help a Reporter Out (HARO) go as expected?
Yes
Would you buy Help a Reporter Out (HARO) again?
Yes