Overall Satisfaction with Higher Logic Communications
We currently use Higher Logic as a primary means of sending out large-scale communications to our members. This includes important messages, surveys, and demographically targeted outreach.
- Very thorough: Higher Logic works precisely as advertised and can do many things to provide insight into your membership.
- Data-driven: Higher Logic gives you a ton of insight into how customers interact with your messages. This is extremely beneficial information if you know how to interpret it.
- Price: Higher Logic is priced fairly for the features you get.
- Clunky-- Higher Logics' user Interface can use some work. At first glance, it can be tough to navigate.
- Ease of use-- it's a robust program so there is definitely a learning curve. Some of their competitors are a little better "out of the box."
- Customization-- at least from my perspective there is a little to be desired from a branding standpoint.
- Understanding preferences-- Higher Logic helps us tap in to how our members want to hear from us.
- Data collection-- Since we started using Higher Logic the amount of data we get from our members has increased greatly.
- Consolidation of tools-- Higher Logic replaced 2 or 3 additional SAAS options being utilized by us. This helped save money!