Higher Logic gives a lot of bang for your buck!
December 27, 2018

Higher Logic gives a lot of bang for your buck!

Brandon Wells, MPA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Higher Logic Communications

We currently use Higher Logic as a primary means of sending out large-scale communications to our members. This includes important messages, surveys, and demographically targeted outreach.
  • Very thorough: Higher Logic works precisely as advertised and can do many things to provide insight into your membership.
  • Data-driven: Higher Logic gives you a ton of insight into how customers interact with your messages. This is extremely beneficial information if you know how to interpret it.
  • Price: Higher Logic is priced fairly for the features you get.
  • Clunky-- Higher Logics' user Interface can use some work. At first glance, it can be tough to navigate.
  • Ease of use-- it's a robust program so there is definitely a learning curve. Some of their competitors are a little better "out of the box."
  • Customization-- at least from my perspective there is a little to be desired from a branding standpoint.
  • Understanding preferences-- Higher Logic helps us tap in to how our members want to hear from us.
  • Data collection-- Since we started using Higher Logic the amount of data we get from our members has increased greatly.
  • Consolidation of tools-- Higher Logic replaced 2 or 3 additional SAAS options being utilized by us. This helped save money!
Higher Logic seems to be a little more powerful of a tool in my opinion, however, MailChimp has a User Interface that is much better. Ease of use definitely goes to them.
Higher Logic is a great tool for collecting data on your communications to clients/customers/stakeholders. Insights such as open rates are helpful. It leaves a little to be desired as an all-in-one tool. For example, it was not a great fit for our newsletter.