Item: Hootsuite
Rating: 8
Author: Kathleen Slattery Booth

Overall Satisfaction with Hootsuite

Pros and Cons

Pros

It allows me to easily manage the social media accounts of multiple clients from one portal. This is a huge time saver for me as a marketing agency executive.
It allows me to add multiple team members to my social media teams and coordinate their activities from one dashboard.
I appreciate the ability to set up custom streams and track very granular keywords, geo-targeted comments, etc. For my local business clients, this kind of targeted tracking is essential

Cons

I would like to see Hootsuite create a better user interface for adding scheduled updates to the queue. The current system of uploading an spreadsheet is time consuming and awkward.

Return on Investment

We've definitely seen benefits in terms of increased employee efficiency, particularly after putting our employees through Hootsuite University.
There have also been improvements in terms of engagement for our clients on their social media channels.

Likelihood to Recommend

I would definitely recommend this product and would strongly encourage anyone signing up for it to go through Hootsuite University training and get Hootsuite certified.

Using Hootsuite

Likelihood to Renew

The product is easy to use, reasonably priced and is highly valuable to us in terms of its ability to enhance our efficiency.

Comments

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Great Tool for Improving Marketing Efficiency