Hootsuite

Hootsuite

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Top Rated
About TrustRadius Scoring
Score 8.0 out of 100
Top Rated
Hootsuite

Overview

Recent Reviews

Satisfaction guaranteed!

10
May 14, 2022
I use Hootsuite as my resource to schedule our social media posts. This is an invaluable way for me to set up content and then forget …
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Hootsuite: The Good and The Bad

7
February 25, 2022
They just signed on to the Pro version of Hootsuite right before I started, so I ended up getting personal training for the social media …
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Hootsuite Review

8
February 21, 2022
I love the fact that Hootsuite is really good when it comes to SM post scheduling. It has an easy management interface and makes it a …
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Hootsuite to the Rescue!

9
February 09, 2022
Hootsuite makes what was becoming unmanageable, manageable! I was having trouble keeping track of what I posted where, setting calendar …

Reviewer Sentiment

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Negative ()
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Awards

TrustRadius Award Top Rated 2022
TrustRadius Best of Award, Best Of Relationship 2022
TrustRadius Best of Award, Best Of Value 2022
TrustRadius Best of Award, Best Of Feature Set 2022

Popular Features

View all 27 features

Twitter (216)

9.2
92%

Content planning and scheduling (234)

9.1
91%

Facebook (222)

9.0
90%

LinkedIn (199)

8.8
88%

Reviewer Pros & Cons

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Video Reviews

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Pricing

View all pricing

Professional

$49.00

Cloud
per month (1 user / 10 social profiles)

Team

$129.00

Cloud
per month (3 users / 20 social profiles)

Business

$599.00

Cloud
per month (5, up to 10 users / 35 social profiles)

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://hootsuite.com/plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Listening/monitoring

7.7
77%

Publishing

8.3
83%

Engagement

8.0
80%

Marketing

7.7
77%

Channel coverage/integration

8.6
86%

Reporting/analytics

8.0
80%

Account management

8.4
84%

Product Details

What is Hootsuite?

With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises. Hootsuite helps users build their brands, strengthen connections with customers, and drive business results business leaders care about by integrating social across the whole organization.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, break down silos in collaboration within the organization, and gain real-time insights from social media to make critical business decisions—all from one dashboard.

As a social media management solution, Hootsuite can set up users for success with expert certifications, training, and coaching in social marketing, social listening, and customer care.

According to the vendor, the Key Benefits

  • Save time by crafting and scheduling posts for Instagram, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Fine-tune how teams collaborate by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers and grow engagement by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reach beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with industry leading certifications, training, and strategic coaching with Hootsuite experts.

  • Manage and maintain a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • Discover new tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Hootsuite Screenshots

Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.Scheduling: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows.Publishing: Create, publish and schedule engaging posts across your social channels.Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.Analytics & Reporting: Measure the impact of your social media content and gather meaningful insights about your followers in order to make more informed strategic decisions. Create and distribute customizable reports in a variety of formats.

Hootsuite Videos

How to Use Hootsuite in 13 Minutes
How to Use Hootsuite’s Advanced Features in 13 Minutes

Hootsuite Downloadables

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Comparisons

View all alternatives

Frequently Asked Questions

What is Hootsuite?

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

What is Hootsuite's best feature?

Reviewers rate Twitter highest, with a score of 9.2.

Who uses Hootsuite?

The most common users of Hootsuite are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews

(1-25 of 291)
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Lee Roquet | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Hootsuite is one of the applications I have used for close to 15 years. Hard to think of many other apps other than email and browsers that I use as much. For me to schedule posts over 5 weeks to help share insights, collaborate with other like-minded customer experience professionals, and keep engaged on LinkedIn just works.
Score 10 out of 10
Vetted Review
Verified User
Review Source
If you need to plan ahead for social content, especially with a limited marketing staff, Hootsuite is a godsend. I have continued the offered training within Hootsuite and it has completely changed the way my workday flows- for once I feel like I'm in control of our social media instead of always playing catch-up.
Score 1 out of 10
Vetted Review
Verified User
Review Source
I am wholly unlikely to ever recommend or utilize Hootsuite again. If your only need is to centralize social media from several pages and platforms into one place, they have a solution for that. That said, it's clunky and not user-friendly. Onboarding new users have been difficult and maintaining good communication with our social media followers using this platform was not easy.
Score 10 out of 10
Vetted Review
Verified User
Review Source
As a small business and one of the two people in charge of around 7 social media accounts across various platforms, Hootsuite ensures we don't miss out on any posts across any. The pricing after the current is too high for a small business, they should have an option available for small businesses.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Hootsuite is beneficial because all your posts, video's and replies are all on our dashboard. Having several users is easy through Hootsuite. The company was new to using social media for the personal brand, and they couldn't get the flow needed to succeed. When you sign up for Hootsuite, they tell you that it is useable for all social platforms, but that isn't true I found. For example, if Hootsuite is used for business, one of the best social platforms is LinkedIn, so when we found out that Hootsuite couldn't support LinkedIn posts and reports, we were very disappointed we found.
David Wilson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Keep all your social media together in one place with posts shared across all formats at the push of a button. Excellent platform for designing social media content and sharing company updates and products. Less user-friendly for larger posts that don't convey across every SM platform leading to a small amount of editing that may detract from the original content.
February 21, 2022

Hootsuite Review

Score 8 out of 10
Vetted Review
Verified User
Review Source
It's easy to schedule posts in advance and this means I don't have to sit down and send them manually when there is the need. The scheduling option is the best thing about it as it saves time. It also allows for more accounts to be added. Analytics is another area where it is well suited.
Michelle McKinley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It's really best when you manage multiple businesses or many different social platforms. The calendar view allows you to see what you have scheduled across everything so you have a big picture scenario. I'm sure if I had a Facebook business page, Instagram, LinkedIn, and others, it would be even more helpful. The biggest thing to me is advanced scheduling. I use the free version for LinkedIn alone since they don't allow you to advance schedule your posts.
Corinne Malo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I think Hootsuite is a great starting platform for anyone who is looking for a tool to help schedule content on multiple social channels. I think it's a great tool to help with distribution and keeping on top of comments on those social channels. It's also a really great platform for anyone on a budget because their free version is really robust for what it provides. However, Hootsuite does not have the best reporting platform (when I used it anyway), and if you're managing multiple brands, it's tricky to add several accounts that you manage in one account.
Kira Dineen, MS, LCGC, CG(ASCP)CM | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
The core function of Hootsuite for my team is scheduling social media curations to be posted. It is a reliable network so posts will go through. Other platforms I have tried have not been as easy to use and I've always come back to Hootsuite. Unless the social media platform itself has [a] scheduler, we default to Hootsuite. I do have some issues with the platform when it comes to scheduling, which may be because of what social media sites allow third party users to do. One major issue is that you cannot schedule a video to be posted on LinkedIn. You also cannot tag accounts in the post on either LinkedIn or Instagram. Tagging accounts is important for engagement and further reach.
February 09, 2022

Hootsuite to the Rescue!

Ricky Dana | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Hootsuite is like having another employee to assist with social media management. I would recommend this product to anyone that has to deal with social media and marketing. I believe that the price is a bit exorbitant and support could be faster for the price we pay for this software, however, it is a great tool that I hope to see evolve more and more over the years to come.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We may use Hootsuite to post updates, assess responses, and communicate with our customers on social media sites like Facebook and LinkedIn. Hootsuite has a lot of monitoring and reporting options, so we can make professional-looking, printable reports on our company's social media growth. Another fantastic aspect of Hootsuite is that it allows us to track important phrases and terms in other people's postings to see when our expertise might be useful. This might be a great approach to attract new customers simply by being attentive to their requirements!
February 03, 2022

Hootsuite Pro is alright.

Chris Cartwright | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Easy to use for publishing to multiple social platforms. Powerful reporting tools and ability to export data in different formats (pdf, Excel etc.). Customer care tools are improving and is suitable for small teams that don’t necessarily work as part of a customer service/call center environment.
Score 9 out of 10
Vetted Review
Verified User
Review Source
When you want to easily manage and schedule posts throughout your social media channels, Hootsuite gets the job done. The app is also convenient for on-the-go scheduling. It can be cumbersome and overwhelming to run the reports and analyze them. Overall Hootsuite is a champion for social media management.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Hootsuite is excellent for those people that want to schedule social media postings ahead of time for their work on Facebook, Instagram, and Twitter pages. Hootsuite is less appropriate for those people who are concerned about hiring a platform to create content for them. Hootsuite is best used as a platform for publishing your own original content, but you'll have to think of the content yourself.
Score 8 out of 10
Vetted Review
Verified User
Review Source
It solves our maximum problem when we use it for multiple social media accounts. It is one of the best social media management tool in the market right now. It is simple when it comes to its operations, usage & applicability. We can easily schedule posts, view analytics, can share information, engage with social media audiences and can manage team effectively.
Cassandra Madison | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
It is great for those who want to maintain a social media presence and not outsource social media posting to a service. It is capable of supporting the needs of various types of small companies with an in-house marketing tool. It is user friendly and has a great return on investment.
January 13, 2022

There are better options

Score 7 out of 10
Vetted Review
Verified User
Review Source
It's well suited for people or companies who use more of the features included and for those that have a larger budget. The cost has risen and the extra features don't always add value. It's also disappointing that there isn't a free version anymore. A lot of small businesses would get started on the free account first before upgrading later.
Rob Gokee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I often want to blast the same message to multiple platforms at once, which can take up a lot of valuable time. Hootsuite allows you to post multiple messages at once to all of your social media accounts. Their tracking data is amazing - you can see your click-rates, interactions, and schedule posts when they're going to be the most effective. It's an all-in-one social media tool for your business.
Score 10 out of 10
Vetted Review
Verified User
Review Source
I recommend Hootsuite because it has an easy-to-use UI, and allows even non-tech savvy team members to manage it. I also recommend Hootsuite because it has proven to be a reliable technology, and constantly updates its features, ie- posting to Instagram automatically, suggesting size changes in the software, and offering free images for creating posts.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Works well for a small company with a single social account within each platform. If you are looking to build your social presence and follower base, grow your influence or perform a deep analysis of your social performance within each platform, look elsewhere for another solution. This is truly not the lane Hootsuite is able to run in.
Score 8 out of 10
Vetted Review
Verified User
Review Source
This is [a] great software [Hootsuite] to help keep your social media running so you do not need to be there all the time. I recommend that social media managers without the budget for a paid version use their free version. We primarily use it for Twitter now, and it helps us stay social with our audience and keep the account active. For the best use of the service, the paid version offers increased functionality.
Shelly Saxena | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Hootsuite's finest feature is that it allows you to schedule your posts, allowing you to post to all of your social media accounts at once. This software allows you to schedule posts across all of your social media networks, saving you a lot of time. I could only add two social profiles in the free edition.