Hootsuite Reviews

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498 Ratings
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Reviews (1-25 of 159)

Nicholas Shields | TrustRadius Reviewer
April 17, 2020

HootSuite Made My Job and Life Easier

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

HootSuite Pro is perfect for a social media manager with limited time and resources to run all channels through a central hub. It is easy to set up all your channels and monitor from one location as opposed to manually running all channels natively. It is also a great way. to schedule posts ahead of time allowing you to get more done.
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Matthew Veil | TrustRadius Reviewer
April 16, 2020

Hoostuite Free - A Must for Start Ups and Small Businesses

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I would recommend Hoostuite Free for small businesses, start-ups, and people willing to put some time into creating their own social content and not wanting to outsource social media posting. I'd also recommend it for companies needing to learn social media basics as well. Larger companies who have more than three social media profiles and have a budget to run contests and ad campaigns I would recommend upgrading to a pro version and looking to hire a part-time/ full-time social media manager.
Small businesses need to understand that social media posts alone typically won't generate a lot of return on investment by posting alone, unless they have a campaign to go along with it, but also needing to just have regular social posting that shows you are still in business and are relevant to seasonal content will greatly benefit from Hoostuite Free.
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Wes Horrocks | TrustRadius Reviewer
April 16, 2020

Using Hootsuite Enterprise

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Hootsuite Enterprise is a good tool to use when you have multiple social media accounts that you need to manage simultaneously. If you only were using one platform, it may be sufficient to use their own native management tools (Facebook pages, etc.). Hootsuite's ability to create teams and provide varying access for users is also an important feature. If there is only one person who posts on social media and an approval is not required, Hootsuite may not be a necessary tool.
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Ed Hart | TrustRadius Reviewer
April 14, 2020

Hootsuite Free helped us to get our social media back on track

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Hootsuite Free is a great choice for businesses that either are just getting into social media as a way of validating ROI before investing more or small businesses with limited social media needs. The free platform definitely has its limits, but for the features and post scheduling visibility, it is a really good way to get started.
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Chani Loeb | TrustRadius Reviewer
April 30, 2020

Hootsuite makes life convenient, but at a cost.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

One of the things that really appeals to me about Hootsuite is the sheer number of networks and apps that it supports. Although I advise against posting to multiple networks at once on a regular basis, it can work and can be a real time-saver for small businesses. Hootsuite allows you to schedule posts to multiple Social Media accounts such as Twitter, Facebook profile and page, LinkedIn profile and pages, Instagram, and WordPress blogs.
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Barbara Carneiro | TrustRadius Reviewer
April 20, 2020

Good tool!

Score 6 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

It used to be a lot cheaper, but given the price increase I believe there are better tools out there. It is a powerful tool and relatively easy to use once you understand where things are. There is a learning curve to understanding what it can do for you and your clients.
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Chris Cartwright | TrustRadius Reviewer
April 20, 2020

Hootsuite Pro is alright.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Easy to use for publishing to multiple social platforms. Powerful reporting tools and ability to export data in different formats (pdf, Excel etc.). Customer care tools are improving and is suitable for small teams that don’t necessarily work as part of a customer service/call center environment.
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Chris Lesner | TrustRadius Reviewer
April 18, 2020

Hootsuite is a great company with a quality product

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Where it works well: If you manage multiple (or dozens) of channels and need content posted to lots of channels fast without having to sign in and out of the channels, while also getting good data on each account all in one centralized place.

Less: If you need to grow your followers significantly, or unfollow mass amounts of people. Also, it doesn't work well with DM's.
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Che Odom | TrustRadius Reviewer
April 17, 2020

Hootsuite is efficient, effective, and relatively affordable

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I think it is really well suited to businesses that are developing a social media strategy. I also think that it is likely well suited for small business owners or individuals with an eye on becoming a social media "influencer." The tool allows you to develop a post and schedule it, and then you can walk away and get on with your day. You can spend a certain time focusing on this important marketing tool, and then move on with your day, but appear to your "viewers" or "followers" to be constantly in their feed.
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Ron Rothstain | TrustRadius Reviewer
April 17, 2020

Hootsuite, why you should be using them for your social media activities

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I like this program that ability to manage all your social networks from one place. I think this gives a higher level of professionalism to your work. I like that you can schedule the posts you make on your social networks. This saves a lot of time, and one can choose a day where you do the program of the week. Conversely, the application that we install on the other smartphones does not connect to the Hootsuite page.
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Emily Hammell | TrustRadius Reviewer
April 16, 2020

Great Value

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Hootsuite is great for small marketing departments or a department of one. It's very useful and handy to be able to schedule all my social media on one tool. It's also great because you can get a ton of scheduling done all at one time and it will predict the best time to send out your messages as well.
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Kim Hoogenboom | TrustRadius Reviewer
April 15, 2020

Hoot hoot! Hootsuite gets the message out.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Didn't I just do this in pros and cons? It is well suited for a business that wants to communicate out the same message each time in a unified way so customers can hear from the business in the social media option of their choice. Where the tool lacks is in creating ways for the business to build engagement. They used to have more options for contests, post via hashtag, run a giveaway. That is all now stuff that requires upgrades.
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Jess Messenger | TrustRadius Reviewer
April 14, 2020

Great scheduling tool for social media

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

This product is well suited for organizations that have to manage the social media profiles of several different clients or even one business that needs to manage its Instagram, Facebook, Twitter, Google+ and LinkedIn pages all at once. It's great for pre-scheduling messages that need to go out at a specific time, such as during tradeshows or following press announcements, the launch of a new product, etc.
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Kent Lewis | TrustRadius Reviewer
April 14, 2020

I give a Hoot about HootSuite. It's affordable, intuitive and convenient.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

HootSuite is ideal for 1-3 person teams, from a cost perspective. I've found it's very easy to schedule posts and track performance. The basic keyword and hashtag tracking is decent, but not perfect. The reporting is good enough for smaller businesses and is reasonably actionable. I've struggled with some of the connections to Instagram and other platforms at times.
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Amy Paterson | TrustRadius Reviewer
April 14, 2020

Hootsuite, so easy to use even our entire department can use it!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Hootsuite is best for companies or anyone managing multiple media outlets. It allows you to schedule and manage postings across multiple platforms, and compiles them into a planner so that you can stay on top of what you are posting, when you are posting them and where you are posting them to.
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Vishal Wadkar | TrustRadius Reviewer
January 26, 2020

Hootsuite - One of the best social media scheduling tools.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Hootsuite is well suited when you want to schedule a lot of content on different social media channels and require an approver to evaluate the content before it is scheduled on official channels. This feature allows channels to make sure only approved content is published on official channels. Hootsuite is not well suited when you want to build a complete CRM i.e. a response management system.
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Marissa Pick | TrustRadius Reviewer
April 14, 2020

Hootsuite gets an A++ check it out!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

It's great for small and large businesses, I've used in both circumstances. I think this is one of the easiest tools to use for multi-channel posting and makes scheduling into a content calendar very simple and easy to view and adjust if needed. I highly recommend the tool and have used it for many years.
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Anonymous | TrustRadius Reviewer
April 18, 2020

Great service, but needs updates quick to keep up in the marketplace.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

It's great for teamwork, but your competitors are adding multiple integrations which make analytics much more robust. Salesforce, Marketo, RSS feeds are all available on Oktopost and we really love their platform. Also, they have a dedicated customer service rep, which makes all the difference in the world. It's nice to establish a rapport with one person.
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Anonymous | TrustRadius Reviewer
January 17, 2020

Hootsuite Makes Social Management Easy

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Hootsuite is great if you want to monitor one or more accounts. Specifically, if you are trying to build out a social calendar. Hootsuite makes it easy to develop a thorough content calendar while also promoting/posting things in real-time. If you want to boost interaction with consumers/followers, Hootsuite makes it easy to see mentions and interaction and then tweet back to other users.

If you are unsure of your social goals, I would say Hootsuite might not be for you, as it pertains to more advanced levels of social media marketing.
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Anonymous | TrustRadius Reviewer
April 14, 2020

Great Social Media Tool for multiple accounts

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

One platform for several clients with different needs. We have our own Hootsuite Pro account but also use clients' accounts for approval process and scheduling.
It's also very practical for twitter parties and tracking hashtags and conversations. Since each platform offers their own analytics we don't use Hootsuite's analytics as much.
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Feature Scorecard Summary

Boolean keyword searches (68)
7.0
Filtering out noise/spam (70)
6.2
Sentiment analysis (63)
6.7
Broad channel coverage (85)
8.3
Content planning and scheduling (103)
9.1
Audience targeting (78)
7.3
Content optimization (83)
7.6
Workflow management (87)
8.2
Automated routing and prioritization (65)
7.5
Customer interaction histories (72)
7.5
Bulk actions (78)
8.0
Lead generation (49)
7.0
Content marketing (80)
7.5
Paid media management (51)
6.6
Campaigns and promotions (72)
6.9
Twitter (100)
9.4
Facebook (100)
9.0
LinkedIn (90)
8.8
Google+ (60)
8.8
Instagram (82)
7.5
Pinterest (49)
8.3
YouTube (48)
7.8
Campaign success analytics (81)
7.4
Real-time tracking (82)
7.8
Competitor analysis (57)
6.8
Role-based user permissions & privileges (84)
8.3
Mobile access (91)
8.0

About Hootsuite

Hootsuite aims to help people connect on social media with the communities they live in, the teams they work with, and the brands they love as well as customers who believe in them.

Whether managing a small team or making leap forward to completely transform a social enterprise, Hootsuite presents solutions to help unlock the power of human connection.

The vendor states that Hootsuite is trusted by more than 18 million customers and employees at more than 80 percent of the Fortune 1000. They further provide that Hootsuite's expertise, customer insights at scale, and collaborative ecosystem empowers organizations large and small to strategically grow their brand, business, and customer relationships with social. They invite visitors to learn more, at www.hootsuite.com.

Hootsuite Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Has featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Has featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Does not have featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Hootsuite Integrations

Hootsuite Competitors

Conversocial, Sysomos Expion, Falcon.io, Radian6, Sprout Social, MavSocial, ThoughtBuzz, Socialbakers, Khoros Care (Formerly Spredfast + Lithium), Khoros Marketing (Formerly Spredfast + Lithium), Sprinklr

Pricing

  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

Hootsuite Support Options

 Free VersionPaid Version
FAQ/Knowledgebase
Social Media
Email
Video Tutorials / Webinar

Hootsuite Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android