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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Learn from top reviewers

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

7 videos

Hootsuite Review: What do users say about Hootsuite?
03:57
User Review: Hootsuite Helps Magazine Keep Content Scheduled and Posted Consistently
02:58
User Review: Hootsuite Is Vital In Keeping a Small Business Owner's Social Media Management on Track
02:26
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Pricing

View all pricing

Standard

$99

Cloud
per month (billed annually) Starts at 1 user, 5 social accounts

Advanced

$249

Cloud
per month (billed annually) Starts at 1 user, unlimited social accounts

Enterprise

Custom Pricing

Cloud
per year

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $149 per month Starts at 1 user, 5 social accounts
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.3
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.6
Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.2
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.5
Avg 8.4

Reporting/analytics

7.8
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

7.7
Avg 8.0
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok management

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

Hootsuite Video

How to use Hootsuite in 4 minutes

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, French, German, Italian, Portuguese, Spanish, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $149.

Reviewers rate Facebook highest, with a score of 9.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 469)

Hootsuite Pro is alright.

Rating: 7 out of 10
May 20, 2025
Easy to use for publishing to multiple social platforms. Powerful reporting tools and ability to export data in different formats (pdf, Excel etc.). Customer care tools are improving and is suitable for small teams that don’t necessarily work as part of a customer service/call center environment.

Scheduling Posts is Easy with Hootsuite!

Rating: 9 out of 10
May 15, 2025
TN
Vetted Review
Verified User
Hootsuite
3 years of experience
While Hootsuite is useful, Meta now offers a business suite where we can schedule and plan posts ahead of time. So, using Meta's in-house system when it is free sometimes seems to make more sense when scheduling posts. Hootsuite shines best for platforms like LinkedIn, where I am unaware of any business suite. Its also excellent for holiday posting when the post is the same across all platforms.

Managing Social Media channels and saving time thanks to Hootsuite

Rating: 10 out of 10
March 12, 2025
KR
Vetted Review
Verified User
Hootsuite
1 year of experience
Posting on FB, IG and LinkedIn and scheduling them I am not sure the optimized time for LinkedIn is correct, as it always suggests me only one, the following Tuesday, at 9 am, but no other days or times. In regards to video upload to IG it does not take what IG takes when done manually on IG, our videos are within the allowed time frame and Hootsuite says they are not.

Increase Capacity & Boost Engagement Across ALL Platforms!

Rating: 10 out of 10
March 10, 2025
HS
Vetted Review
Verified User
Hootsuite is an absolute blessing if you are managing multiple social platforms for a business or organization and are trying to compete with attention across social platforms by posting consistently. If you are only managing 1 or 2 platforms, it might not be as appropriate, or if you have a large team of people solely focused on social media content.

A great value for a one-person shop

Rating: 9 out of 10
March 05, 2025
ST
Vetted Review
Verified User
Hootsuite
4 years of experience
Hootsuite is wonderful if you have multiple accounts to manage across different social media platforms. Crossposting is a breeze, as is collecting data. You can avoid clicking through multiple tabs and memorizing the different menus.

When you only have one or two accounts, Hootsuite may be overkill unless you have to schedule things very frequently.
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