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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (347)
    9.1
    91%
  • Content planning and scheduling (366)
    8.9
    89%
  • Twitter (332)
    8.9
    89%
  • Workflow management (308)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

7 videos

User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$99

Cloud
per month (billed annually) 1 User, 10 Social accounts

Team

$249

Cloud
per month (billed annually) 3 Users, 20 Social accounts

Enterprise

Custom Pricing

Cloud
per year

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $1,188 per year 1 User, 10 Social accounts
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Product Demos

Hootsuite Interactive Demo

TestBox
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.2

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.8

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.6

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.2
Avg 8.2
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok management

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $1188.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1147)

Attribute Ratings

Reviews

(1-25 of 426)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
I haven't encountered any scenarios where it would be less appropriate. In the field I work in, it helps so much with pulling in 1000s of comments a day for our team to handle and engage with, or escalate. So far its worked for all of our clients needs. Very happy with it overall.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite's best feature is how easy it is to vary posts per platform without having to schedule them separately. This is especially nice when I need to tag someone but they have different handles per platform.

Overall, I find scheduling on Hootsuite messy though. There are also features lacking in my opinion.
Score 9 out of 10
Vetted Review
Verified User
If you need to plan ahead for social content, especially with a limited marketing staff, Hootsuite is a godsend. I have continued the offered training within Hootsuite and it has completely changed the way my workday flows- for once I feel like I'm in control of our social media instead of always playing catch-up. I have actually been able to weed out a couple of social media accounts that were lagging and focus on the better performing channels.
Score 10 out of 10
Vetted Review
Verified User
I really like that I can just go into hootsuite, connect all the our social channels and be able to have a great overview on what our social feeds look like. It's super handy not having to spend time going into each social platform to do the same post, and I can spend one day scheduling out that month's social plan.

I much prefer sorting out boosting post from Hootsuite, the only downside is that they have a limit to what you can boost a month so a lot of the time I have to grin and bear it and use Meta Business Suite instead for boosting posts.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
- Managing multiple accounts: you can add many social accounts to your account. It's super easy to make posts for specific brands/platforms - - Seeing data historically: Hootsuite can backdate data for years (I think) so it's a great way to look at historical data
- The social listening tool: you can see what's going on in your industry or if people are talking about your brand
November 01, 2023

It’s a hoot of a time

Score 10 out of 10
Vetted Review
Verified User
I have suggested it to everyone who can because it is truly the best combination of things along with the classes they provide. From TikTok to LinkedIn all the major socials are available to post through Hootsuite. when we had a large survey come out it was great to make my post cross platforms at once
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite is great for a businesses or public figures looking for cost-effective social media management options. It will help keep the business organized and on point for social media. While it could be helpful for personal use, I would recommend this more for professional use. This will improve workflow at any business.
Mark Jennings IV | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
For all social media professionals managing at least 5 accounts this is a great tool. The ability to schedule content across all accounts and channels will save any social media professional hours of work. As well, the analytics are in depth enough to give you a great overview of how well the accounts are performing.

If you are someone who doesn't create and post the content yourself, it isn't necessary for this instance. You can get analytics in the Instagram app, and the inbox management, streams, and scheduling won't be as beneficial for you.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use HootSuite for 3-4 different brands, on social media those break up into 4 language each, which are present in their turn on different sources. HootSuite makes it easy to track and manage all of those pages in one place. It really saves a lot time and eliminate manual work (I mean to log in in every source one by one every time you need to check). Using HootSuite is a pleasure. If you have similar requests and needs, I do recommend HootSuite sincerely.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It's good for small marketing or communications teams where efficiency is needed to ensure there's bandwidth. It helps encapsulate your social media agenda all in one tool as opposed a decentralized approach where you're planning using emails, spreadsheets, and using independent social platforms. It's also great to aggregate the data for reporting to leadership teams.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I feel that Hootsuite would be well-suited for a marketing team to manage multiple accounts and get deep analytics. It would also work well for team collaboration and content curation. Hootsuite might be less appropriate for small-scale or personal use or for marketing teams with a limited need for analytics. It also seems to be less agile than other platforms for real-time engagement.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It accomplishes exactly what we need it to do - scheduling posts between various brands and brand channels that can be seen by anyone in our company with reporting metrics that help us to build the business case to our upper management team. It reduces the amount of time I have to spend on this activity while making us more productive.
Ankur Sharma | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's a well built product for a pretty straightforward ask - social media management. Especially good for enterprise-scale companies, not so much for upstarts I'd say. The competitors out there fare close, but it's about the value you're getting at the end of the day. And with Hootsuite, you're getting great value overall.

Lauren Manson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
For small staff offices where social media is often one of many, many responsibilities, having the ability to plan ahead and schedule posts is a lifesaver! We schedule social media posts for a week at a time and them I don't have to think about it until the next week! Amazing!
Score 10 out of 10
Vetted Review
Verified User
Incentivized
[Hootsuite is] well suited for school districts to schedule posts or push important information quickly across multiple platforms. We now have English and Spanish social media channels, and I can easily copy the English post and then re-write it in Spanish so I can use the same pictures while posting different content on other social media channels in another language.
Todd Betzold | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite is great for posting and scheduling new content for your social media channels. It is a timesaver and a great way of seeing everything you have scheduled/posted in one place. It would be nice to be able to tag other pages/accounts from Hootsuite a little easier though.
Wes Horrocks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Hootsuite Enterprise is a good tool to use when you have multiple social media accounts that you need to manage simultaneously. If you only were using one platform, it may be sufficient to use their own native management tools (Facebook pages, etc.). Hootsuite's ability to create teams and provide varying access for users is also an important feature. If there is only one person who posts on social media and an approval is not required, Hootsuite may not be a necessary tool.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
For those that are new to Hootsuite, it is the simplest form of managing content. There are analytics, scheduling, and more! You won't need to spend more than 5 -10 minutes trying to learn Hootsuite. That's how easy it is. Simple design, BUT maximum possibilities. I started using Hootsuite after college, and don't see myself switching over to any other content manager.
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