Good overall social media content manager
I use Hootsuite to schedule regular posts across four social media channels for a major manufacturing client.
Hootsuite
Top Rated
Hootsuite
Starting at $49 per month
View PricingOverview
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid...
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How Hootsuite Differs From Its Competitors
Awards
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Top Rated
2022
Best Software
2022
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2022
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2022
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2022
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2022
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Popular Features
View all 27 features- Twitter (293)9.191%
- Content planning and scheduling (321)9.191%
- Facebook (302)9.090%
- Workflow management (265)8.282%
Reviewer Pros & Cons
View all pros & cons
Video Reviews
6 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
View all pricingProfessional
$49
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $49 per month
Product Demos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
03:43
How to Use Hootsuite’s Advanced Features in 13 Minutes
13:15
Features Scorecard
Listening/monitoring
7.5
75%
Publishing
8.2
82%
Engagement
7.8
78%
Marketing
7.5
75%
Channel coverage/integration
8.4
84%
Reporting/analytics
7.8
78%
Account management
8.1
81%
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy has helped thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Fine-tune how teams collaborate by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Get a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reach beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with industry leading certifications, training, and strategic coaching with Hootsuite experts.
Manage and maintain a social presence from anywhere, at any time, with the Hootsuite mobile app.
Discover new tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $49.
Meltwater Social, Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Content planning and scheduling and Twitter highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
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Reviews
(1-25 of 379)- Popular Filters
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October 25, 2022
Good overall social media content manager
- Creating posts and uploading images is very straightforward
- The scheduling tool is handy, with a useful drag & drop feature
- The ability to duplicate old posts and make edits whilst doing so is useful
- The image editor is intuitive and handy
- The text editor for the post creator isn't great, in particular the emoji dropdown, which jumps around a lot and is very frustrating to use
- Setting times for posts is a frustrating process - having to scroll through a dropdown menu to select an hour or minute (every 5 minute options) seems overly complicated and is not easy to use
- Not being able to edit a scheduled post within 5 minutes of the scheduled post time is frustrating
October 13, 2022
It is surely (hoot)suit-able for you!
- Scheduling content.
- Reporting ads.
- Social media listening.
- Technical issues.
- More info about annual roadmap.
- Better support and problem solving.
- More custom options.
September 30, 2022
Hootsuite, a definite social management tool to try for small to medium businesses.
- Hootsuite is inexpensive. We subscribe to the Pro Team Plan.
- Hootsuite is easy to use out of the box.
- Hootsuite's reporting is easy to use and comes with a catalog of preset metric widgets that you can use to create your own social reporting dashboard.
- Hootsuite allows you to manage your GMB listings and post across multiple listings at once.
- Hootsuite doesn't allow the user to post video to GMB listings.
- Hootsuite provides the ability to post videos over 60 seconds and carousel posts to Instagram; however, you have to take an extra step and use the Hootsuite mobile app to post the content on Instagram. Note, videos under 60 seconds and single image posts can be scheduled and posted directly from a web browser.
- There are a few metrics that Hootsuite does not provide, such as FB response time.
- The reporting GUI could use a facelift for 2021.
September 22, 2022
"Absolutely Excellent Social Media Management Product"
Score 8 out of 10
Vetted Review
Verified User
- schedule multiple posts in advance
- easier to post multiple photos
- navigate my company's social media in the most time-efficient
- able to plan ahead, spot any trends or issues easily and have automated reports
- Hootsuite is that the integration of new features can sometimes be slower than that of it's competitors.
- Is excessively expensive, even with the discounts made for buying several memberships.
- High cost, complex functionalities and few integration capabilities with CRM or BI software.
September 14, 2022
Hootsuite may be what suits you.
- Automating media based content.
- Saving drafts for later automation.
- Efficiency in seeing all that is happening throughout your socials in one site.
- More social media support for lesser known socials.
- Audio support for future podcasting.
September 13, 2022
Time saving tool makes social media content creation and community management a breeze
- Scheduling of posts across multiple platforms
- Correctly sizing images for Instagram and editing photos
- Easily tagging stakeholders
- Sometimes the tagging didn't detect correctly
September 12, 2022
The go-to package for getting your social media planning in gear.
- Recommended times for the best impact on your posts.
- An easy way to seed multiple social media feeds with content adapted to the media.
- Recommendations on image size and layout to make posts more tempting.
- A monthly overview of content would help spot patterns that are working.
- More advice on how to combine personal brand and company brand without overkill on the audience.
September 09, 2022
Hootsuite Saves My Butt
- Scheduling
- Connection
- Analytics
- Price
September 08, 2022
A tool that saves me time, but has a lot of room for more functionality
- Visualization of posts
- Editing captions across platforms
- Alerts for new activity from followers
- A more functional way to use the Instagram grid feature. We plan our grid in a pattern, and better functionality would be very welcome.
- Ability to edit/post Reel directly for Instagram.
September 07, 2022
Good but room for development
- Scheduling Posts
- Showing what the post will look like before posting
- Simple to use
- Be able to attach PDFs to posts
- Suggest good trending hashtags
- Have better free options
September 06, 2022
Using Hootsuite as a non profit
- Nice format.
- Easy to use.
- Compatible with multiple social media platforms.
- Loads of free gifs and images available to use.
- Adding more on the free version.
- Free pro accounts for charities.
- Bigger box for alt text as text gets lost.
September 06, 2022
Hootsuite works!
Score 10 out of 10
Vetted Review
Verified User
- Post once to multiple platforms
- Schedule posts
August 30, 2022
Give it a go!
- Customize dashboard
- How it schedules/looks for posting on LinkedIn company pages
- Shows if other accounts have mentioned you
- Easy log in using your social media account
- limited number of posts scheduled on the basic version
- limited to a couple of social media accounts on the basic version
August 30, 2022
Very helpful for small teams
- Scheduling across multiple platforms
- Providing key audience demo detail
- Insight into most effective dates/times to post
- Video posts fail every so often
- Hootsuite is excellent for viewing all your posts on every social media platform in one place
- Hootsuite is great for showing you what that post will look like with the graphic attached.
- Hootsuite is great for moving posts that need to be edited to a different day or month.
- Hootsuite is great for offering you times to post if you aren't sure at which time to post
- The suggested times for posts never seem to work for more and I get less engagement.
- On the free account I would love to see an ability to publish directly to Instagram , even when I try to link my Instagram account it doesn't do this.
- Hootsuite seems very busy directed, but please remember non -profit hobby-ist websites ( like me) use you as well.
August 30, 2022
Hootsuite is sweet for the new user
- Best posting time Analytics
- Broad look at "bulk" posting
- Opportunities on multiple forums
- I wish there was a resizing option for files that are too large
- I wish there was an option to view the posts set up like Instagram in the 12 view
- I wish there was a "memory" template for hashtags or other content that is used on a regular basis.
- Publisher feature --for planning
- Metrics and feedback
- Help features & videos
- perhaps videos showing how to do multiple-image posts or reels? These are a bit out of my depth right now.
August 26, 2022
Easy Peasy Lemon Squeasy = Hootsuite
- aesthetic look is not overwhelming
- Easily reschedule posts & edit
- Customer Service is AMAZING
- Would be nice if there was a free upgraded version for non-profits
- Honestly it can't get any easier haha
August 25, 2022
Great Time Management Program
- Hashtags
- Pre-scheduled Posts
- Time Management
- Instagram Reel posting ability
August 24, 2022
Love it
- Posts across more than one platform at once
- Keeps an eye on word limits
- Shortens urls on request
- Schedules posts to be published later
- Making it possible to post a picture when content linked to doesn't provide one
August 24, 2022
Hootsuite is a Real Hoot for Small Business Owners!
- Scheduling posts in advance
- Educating users about the algorithms on different SM platforms
- Educating users about hashtags
- Post analytics
August 24, 2022
Essential Time Saver, Great Efficiency for Marketing Team
- Scheduling social posts
- Ability to edit copy for different channels
- Easy of use for new users
- Sometimes scheduled posts fail to send
- Copy customization across accounts, not just channels type
August 23, 2022
Great for scheduling your content.
- Easy creation of social media posts.
- Simple scheduling of content.
- The ability to repurpose content is great.
- Offer a second step confirmation before posting instantly. I've made the error of hitting Post Now instead of Schedule later too many times.
August 23, 2022
Lives up to its billing
- I can save a draft of a message and quickly access it for future postings whenever I need.
- I'm able to write one message and push it out to three or four platforms at a time, and especially like being able to customize (remove hashtags on Facebook posts).
- The grid view and ability to customize viewing windows mean I never miss a mention of our municipality on social media. It catches things the main platforms themselves don't.
- I wish I could have Hootsuite automatically delete hashtags from my Facebook posts, which would save me having to delete them manually before hitting post to multiple accounts.
- Hootsuite doesn't work great when trying to add multiple photos to an Instagram post.
- I wish there was an ability to have notifications from accounts pop up or somehow notify me elsewhere on my computer. You might need an app rather than a browser window to accomplish this however.
August 22, 2022
marketing essential!
- Post scheduling
- Analytics
- Easy to use
- Portrait Instagram posts are sometimes a pain
- Analytics can be confusing sometimes
- Managing multiple accounts can be confusing