Hootsuite

Hootsuite

Customer Verified
Top Rated
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Score 8.0 out of 100
Top Rated
Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid...
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Recent Reviews

Hootsuite works!

10 out of 10
September 06, 2022
We use Hootsuite as a single tool/dashboard to manage all our social media postings & campaigns. ArcLab is a B2B Business so Linkedin is …
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How Hootsuite Differs From Its Competitors

Customer Engagement

It allows me to post over multiple platforms and schedule ahead of time. This allows me to have consistency in posts and posting times. This saves me time and makes my job easier. By posting often my clicks and views have increased. I can't live without this software. Everyone who posts often …
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Customer Engagement

Hootsuite allows us to monitor accords multiple accounts, and in the case of Twitter beyond just what our followers or those tagging us are saying. It provides a holistic view in one place
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Customer Support

Our support team are easily accessible, we have set up multiple training sessions. Our biggest issue is we sometimes don’t hear about changes or improvements until after they are live
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Customer Engagement

By providing a single viewpoint to manage our social presence across multiple platforms, Hootsuite has empowered our team to be effective with scheduling and quickly responding to our customers and followers through social.
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Customer Support

Nonexistent. I place Hootsuite at the bottom of all vendor partnerships that we have in place to support our digital experience. Lack of account management, support, and customer success should be a foundational feature of any company.
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Customer Engagement

It allows me to schedule the entire month's social media content all in a single day. Then I can set it up and forget about it. I also love getting the weekly report on how the social media posts are doing. [It helps] to drive the direction of the posts.
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Customer Engagement

This platform saves me time EVERY DAY! The ability to like and respond to other posts and messages really makes it stand above other platforms.
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Customer Support

In most cases, when I have a simple question they fix it quite easily. I was attempting to alter an account and that was quite difficult. The training resources are helpful if you have never used the platform, but I find them redundant after even using the platform at the simplest level.
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Customer Engagement

The updates made in Hootsuite recently with the Inbox has made it easy for us to gather and respond to direct messages coming in through multiple social media platforms. The interface is now nearly the same as using the social channels native platforms.
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Customer Support

We have an assigned account representative from Hootsuite who checks in regularly to answer questions, provide information about new features, and to provide training when needed. They are also easy to get in touch with when unscheduled needs have come up. During after hours or immediate problems, …
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Customer Engagement

Hootsuite has helped us build out full personas of potential customers and users on social media based on the keywords they are using. for example, one of our clients we have a notification setup for people who type in the words "Broken Phone Case" and then have an easy stream in HootSuite that …
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Customer Engagement

Hootsuite allows us to save time by publishing on multiple channels at once and we can therefore publish more content, BUT when you use third party apps of any kind for social posting, the platform gives you less organic reach.
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Customer Support

The help center is easy to access and use. Rarely use customer support because the help center has pretty much everything you could need.
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Customer Engagement

I believe that Hootsuite has improved customer engagement across all of our channels because it has enabled us to create posts at times that work for us and schedule for appropriate times to actually be posted. WE don't have to think about posting engaging things on any of our channels on …
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Customer Support

We have not really had to engage the customer support team. The product has been easy to use and self explanatory from the beginning. Any questions that we have had in the past, have been easily answered by looking at the FAQ's, which speaks volumes to me. I don't want to have to engage with …
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Customer Engagement

The most valuable ROI you get from investing in Hootsuite is time. Imagine you as a company have almost 5-6 social media accounts & if you are a bigger firm, imagine international accounts and/or local regional accounts. Hootsuite is an all in one account manager. You want to send out an update to …
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Customer Support

I have used onboarding & training resources, not only to train myself, but also get the new members of the team started on this.
The videos which are a part of their training is a huge help. I used to youtube search for how-to videos, but their resources makes it so much easier.
Their Hootsuite …
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Customer Engagement

We have been able to increase customer engagement by over 125% since we first implemented Hootsuite in our department. Customer mentions and posts on our Facebook and Twitter platforms have at times increased over 200% on a year over year and month to month basis. We recently established a …
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Customer Support

I can personally mention that my experience working with the customer support team has been wonderful. Whenever issues have arisen, I have contacted them and they have been very responsive addressing the issues I am dealing with and resolving them in a great manner. The training resources and …
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Customer Engagement

For me, it was a great way to centralize all of our outbound messaging, but also really keep tight tabs on all my inbound messaging. I was able to see in one place messages we received, mentions we received, hashtags used, and it was all in neat stacks that were easy to read and sort. One log in …
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Customer Support

Hootsuite's support team was very helpful, they scheduled regular calls, they kept you informed on new tools rolling out, and were always easy to get a hold of. Implementation was very easy and the help center and training resources were easy to access and easy to use. They didn't over complicate …
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Customer Engagement

Hoot suite has helped my company reach our target audience on multiple trending social media platforms. Even for an individual with a beginner to intermediate experience with business aspects of social media, this bundled tool allows you to reach your target audience with ease with consideration …
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Customer Support

As a company exploring a new software program as a team, there can be many questions. Hootsuites help centre allows online chat for instant assistance. For some of the plans they offer 24/7 telephone assistance for a more hands on, more detailed help experience. Our representative was very …
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Customer Engagement

Hootsuite utilizes a user-friendly, digestible interface that allowed me and my team to look at all platforms holistically to see high times of engagement and impressions, interactions and what content was performing best on which platform. Their support team has always been flawless and even …
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Customer Support

The Hootsuite support team is really great at being timely and helpful anytime I've had to contact them. I have watched the tutorial videos,. which provide a great foundation of upgraded features that also expand on different customization and options to tailor different elements to your specific …
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Customer Engagement

Most of our customer engagement on social media platforms comes through Facebook and Instagram and we manage posts, mentions and engagement through Hootsuite. Because we have a very small marketing team and they wear other hats besides marketing, prior to Hootsuite, our social media management was …
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Customer Support

I have only used the Hootsuite's customer support once and response was fast resolution. Like most web apps, Hootsuite has an automated help bot that's pretty good and can give answers to most basic questions. Most, if not all, my support needs have been satisfied with either the help center or …
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Customer Engagement

Hootsuite makes it super easy for me to schedule ahead content, create content across different platforms, and fill in gaps where customer engagement needs more content. Just write, click, and you are done! It also helps identify hashtags that are relatable to extend your reach. I highly recommend …
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Customer Support

We haven’t had any experience using the customer support. I used the online support for a question I had, and found the answer online without needing to talk to anyone. It was a smooth process on boarding and easy set up linking the accounts. It was an overall great experience and I highly …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Twitter (293)
    9.1
    91%
  • Content planning and scheduling (321)
    9.1
    91%
  • Facebook (302)
    9.0
    90%
  • Workflow management (265)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

6 videos

User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$49

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $49 per month
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Product Demos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
03:43
How to Use Hootsuite’s Advanced Features in 13 Minutes
13:15
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Features Scorecard

Listening/monitoring

7.5
75%

Publishing

8.2
82%

Engagement

7.8
78%

Marketing

7.5
75%

Channel coverage/integration

8.4
84%

Reporting/analytics

7.8
78%

Account management

8.1
81%
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Product Details

What is Hootsuite?

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy has helped thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Fine-tune how teams collaborate by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reach beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with industry leading certifications, training, and strategic coaching with Hootsuite experts.

  • Manage and maintain a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • Discover new tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.Screenshot of Publishing: Create, publish and schedule engaging posts across your social channels.Screenshot of Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.Screenshot of Best Time to Publish: Find the best time to publish so your posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $49.

Reviewers rate Content planning and scheduling and Twitter highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 379)
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Score 8 out of 10
Vetted Review
Verified User
  • Creating posts and uploading images is very straightforward
  • The scheduling tool is handy, with a useful drag & drop feature
  • The ability to duplicate old posts and make edits whilst doing so is useful
  • The image editor is intuitive and handy
  • The text editor for the post creator isn't great, in particular the emoji dropdown, which jumps around a lot and is very frustrating to use
  • Setting times for posts is a frustrating process - having to scroll through a dropdown menu to select an hour or minute (every 5 minute options) seems overly complicated and is not easy to use
  • Not being able to edit a scheduled post within 5 minutes of the scheduled post time is frustrating
Justin Shook | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Hootsuite is inexpensive. We subscribe to the Pro Team Plan.
  • Hootsuite is easy to use out of the box.
  • Hootsuite's reporting is easy to use and comes with a catalog of preset metric widgets that you can use to create your own social reporting dashboard.
  • Hootsuite allows you to manage your GMB listings and post across multiple listings at once.
  • Hootsuite doesn't allow the user to post video to GMB listings.
  • Hootsuite provides the ability to post videos over 60 seconds and carousel posts to Instagram; however, you have to take an extra step and use the Hootsuite mobile app to post the content on Instagram. Note, videos under 60 seconds and single image posts can be scheduled and posted directly from a web browser.
  • There are a few metrics that Hootsuite does not provide, such as FB response time.
  • The reporting GUI could use a facelift for 2021.
Score 8 out of 10
Vetted Review
Verified User
  • schedule multiple posts in advance
  • easier to post multiple photos
  • navigate my company's social media in the most time-efficient
  • able to plan ahead, spot any trends or issues easily and have automated reports
  • Hootsuite is that the integration of new features can sometimes be slower than that of it's competitors.
  • Is excessively expensive, even with the discounts made for buying several memberships.
  • High cost, complex functionalities and few integration capabilities with CRM or BI software.
Ewan McIntosh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Recommended times for the best impact on your posts.
  • An easy way to seed multiple social media feeds with content adapted to the media.
  • Recommendations on image size and layout to make posts more tempting.
  • A monthly overview of content would help spot patterns that are working.
  • More advice on how to combine personal brand and company brand without overkill on the audience.
Score 8 out of 10
Vetted Review
Verified User
  • Visualization of posts
  • Editing captions across platforms
  • Alerts for new activity from followers
  • A more functional way to use the Instagram grid feature. We plan our grid in a pattern, and better functionality would be very welcome.
  • Ability to edit/post Reel directly for Instagram.
Paris Elizia Daniel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Nice format.
  • Easy to use.
  • Compatible with multiple social media platforms.
  • Loads of free gifs and images available to use.
  • Adding more on the free version.
  • Free pro accounts for charities.
  • Bigger box for alt text as text gets lost.
August 30, 2022

Give it a go!

Score 10 out of 10
Vetted Review
Verified User
  • Customize dashboard
  • How it schedules/looks for posting on LinkedIn company pages
  • Shows if other accounts have mentioned you
  • Easy log in using your social media account
  • limited number of posts scheduled on the basic version
  • limited to a couple of social media accounts on the basic version
Score 10 out of 10
Vetted Review
Verified User
  • Hootsuite is excellent for viewing all your posts on every social media platform in one place
  • Hootsuite is great for showing you what that post will look like with the graphic attached.
  • Hootsuite is great for moving posts that need to be edited to a different day or month.
  • Hootsuite is great for offering you times to post if you aren't sure at which time to post
  • The suggested times for posts never seem to work for more and I get less engagement.
  • On the free account I would love to see an ability to publish directly to Instagram , even when I try to link my Instagram account it doesn't do this.
  • Hootsuite seems very busy directed, but please remember non -profit hobby-ist websites ( like me) use you as well.
Score 10 out of 10
Vetted Review
Verified User
  • Best posting time Analytics
  • Broad look at "bulk" posting
  • Opportunities on multiple forums
  • I wish there was a resizing option for files that are too large
  • I wish there was an option to view the posts set up like Instagram in the 12 view
  • I wish there was a "memory" template for hashtags or other content that is used on a regular basis.
August 24, 2022

Love it

Score 10 out of 10
Vetted Review
Verified User
  • Posts across more than one platform at once
  • Keeps an eye on word limits
  • Shortens urls on request
  • Schedules posts to be published later
  • Making it possible to post a picture when content linked to doesn't provide one
Score 8 out of 10
Vetted Review
Verified User
  • Easy creation of social media posts.
  • Simple scheduling of content.
  • The ability to repurpose content is great.
  • Offer a second step confirmation before posting instantly. I've made the error of hitting Post Now instead of Schedule later too many times.
Score 10 out of 10
Vetted Review
Verified User
  • I can save a draft of a message and quickly access it for future postings whenever I need.
  • I'm able to write one message and push it out to three or four platforms at a time, and especially like being able to customize (remove hashtags on Facebook posts).
  • The grid view and ability to customize viewing windows mean I never miss a mention of our municipality on social media. It catches things the main platforms themselves don't.
  • I wish I could have Hootsuite automatically delete hashtags from my Facebook posts, which would save me having to delete them manually before hitting post to multiple accounts.
  • Hootsuite doesn't work great when trying to add multiple photos to an Instagram post.
  • I wish there was an ability to have notifications from accounts pop up or somehow notify me elsewhere on my computer. You might need an app rather than a browser window to accomplish this however.
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