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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (348)
    9.1
    91%
  • Twitter (333)
    8.8
    88%
  • Content planning and scheduling (367)
    8.8
    88%
  • Workflow management (309)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

7 videos

User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$99

Cloud
per month (billed annually) 1 User, 10 Social accounts

Team

$249

Cloud
per month (billed annually) 3 Users, 20 Social accounts

Enterprise

Custom Pricing

Cloud
per year

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $1,188 per year 1 User, 10 Social accounts
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Product Demos

Hootsuite Interactive Demo

TestBox
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.2

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.5
Avg 7.8

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.6

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.2
Avg 8.2
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok management

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $1188.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1147)

Attribute Ratings

Reviews

(1-25 of 427)
Companies can't remove reviews or game the system. Here's why
Zaina Kroschinski | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Targets the desired audience that mostly use this website.
  • Helps narrow down your needs and wants in a home.
  • Provides many different cities, towns and areas of the country.
  • Expensive reports for small businesses.
  • Custom URL shorteners are pricey.
January 05, 2024

No longer worth it

Steve Latham | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Incentivized
  • Monitoring
  • Simple posting
  • Can't tag users or companies on linkedIn - that was our biggest problem
  • Formatting of posts on Linkedin was also challenging
  • Their billing / auto-renewal procedures are very disappointing. We were not informed when our account was renewed. When we asked for a refund we were refused.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Versioning posts per platform
  • Easy scheduling
  • Reporting types
  • I like the options for reporting but I find the interface really difficult to navigate.
  • Reporting metrics vary too much per platform.
  • Scheduling calendar is hard to navigate/preview posts
Score 10 out of 10
Vetted Review
Verified User
  • Scheduling posts
  • Reporting
  • A one stop social media hub
  • The ability to tag people or companies across all the social platforms (instagram and Linkedin)
  • If you're scheduling a post that is going out across all your social channels it would be good to be able to bulk move them if you have to post them on a new date instead of having to do it manually one by one
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to create, edit, and draft post
  • Analytics
  • Lots of webinars to learn more about the product
  • Customer Service and account executives: I had 3 different AEs within 1 year and the customer service didn't always know the answers to my questions
  • The ability to move posts in the calendar monthly view
Mark Jennings IV | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
  • TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
  • Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
  • Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • All comments, mentiones, DMs in one inbox - we use it every day, it is very convenient to track, to answer directly from inbox, to address to a colleague if needed etc.
  • Creating reports is easy. Very flexible and visual friendly dashboard. Just adore it.
  • Streams greatly save time, as you see all in one page, while in original you have to switch and switch and swith between pages.
  • In general we are very satisfied using HootSuite.
  • Maybe some Ads could be improved.
  • Some technical points could be improved, like picture size limits while posting etc.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Social Media Post Scheduling
  • Multiple contributors to allow for little overlap
  • Reporting on engagement & quantifiable success metrics
  • UI can sometimes be challenging to learn and use
  • Occasional errors with posting
  • Cost is sometimes seen as too much for our business
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It is user friendly and easy to schedule posts across different platforms.
  • It aggregates data well so we know how much interaction we are receiving on every platform
  • The mobile site is easy to use
  • Hootsuite has room to improve when it comes to consistency - sometimes videos are difficult to upload, sometimes things get double posted by accident, or occasionally something will be scheduled but an unforeseen error will cause it not to post.
Todd Betzold | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The layout is great and how you can see the monthly calendar is appealing to the eye.
  • Hootsuite is very easy with incorporating and linking to your existing social media channels, [whereas] other programs have not been as smooth.
  • The whole process of adding images, creating posts, and scheduling them is very easy in Hootsuite.
  • Tagging pages in posts doesn't always work or the pages do not pop up
  • Not having the ability to reshare or retweet posts
  • Analytics side of things
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Provides an at a glance view of streams and latest mentions.
  • Consolidates post schedule in one place.
  • Prompts for linkages to tags.
  • Helps to make quick edits to photos or text easier.
  • Notifications pushed within app
  • Provide trending hashtags; make recommendations for optimal use.
  • Remember most used handles in the user interface.
  • Have a creative space, a white board to pin ideas or develop campaigns.
  • Colour coding or 'client' or content tagging.
Wes Horrocks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Hootsuite Enterprise allows us to access more social media channels than the other products we've looked at. They've also been open about upcoming additions, which has allowed us to plan which channels we may use in the future.
  • When we've had a problem with a post or using Hootsuite Enterprise in general, the support team has responded quickly. While it is never convenient to have something stop working, it is nice to count on their quick response.
  • The Team Hierarchy structure is straightforward and has been simple to use as we've had to adjust access for individuals who have moved to various teams.
  • There is no simple way to preview how a post will appear on the various social media platforms. It makes it tough to know what to expect without some trial and error.
  • I wish there was more transparency about how each feature works. For example, Hootsuite allows you to post multiple pictures on Facebook in one post. However, when they go live it actually posts each picture separately. Knowing how it works ahead of time allows us to tailor our approach.
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