Hootsuite Reviews

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Ratings and Reviews
(1-25 of 209)

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Jake Widner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • The product has a really interactive media library which is very helpful even when we are out of images.
  • Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
  • It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
  • With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.
  • This platform is not really supportive of LinkedIn as it sometimes does not allow you to tag different videos on your personal accounts with this platform.
  • I feel that the amount of channels we can manage with the Pro account is just a very small quantity.
David Braun | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • You know when posts are going to get live through the publisher, so you are well aware of when to schedule next.
  • The platform provides us with the ability to view all the metrics in one place, which for some emerging businesses could be a very big thing.
  • This software is easy to use and intuitive in nature, so users can easily benefit from its user-friendliness.
  • The performance and efficiency of this tool are on point. Everything is pretty much decent and well-balanced.
  • I have always had a great experience with this software because its user interface is so user-friendly that it never made me feel odd for a single moment.
  • After the purchasing of the platform, the features should not be then limited to users as we paid for them to be unlocked.
  • I found the initial setup a little difficult and confusing to do due to which user frustration can be a common issue.
Todd Betzold | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • The layout is great and how you can see the monthly calendar and it is appealing to the eye.
  • Hootsuite is very easy with incorporating and linking to your existing social media channels, where other programs have not been as smooth.
  • The whole process of adding images, creating posts and scheduling them is very easy in Hootsuite.
  • Tagging pages in posts doesn't always work or the pages do not pop up.
  • Not having the ability to reshare or retweet posts
  • Analytics side of things
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • I can schedule on behalf of my clients in advance.
  • I can easily edit posts from the Hootsuite calendar.
  • In the time I have been a customer, I have had no incidence with a post appearing incorrectly or being posted at the wrong time.
  • Hootsuite lessens the stress I used to have when I was posting on individual social media sites.
  • Sometimes I find it hard to navigate to the place I am trying to go to on Hootsuite - I wish it came with a cheat sheet.
  • Well, I do not know where it would not be suited, but I do wish there was more of a discount when you move up from one level to another - meaning, as I get new clients, I need to make sure I have enough spots left on Hootsuite to add them. Some clients want me to post on 5 social media sites and it is easy to use up the number of spots, but it is a big jump to the next level, and the number of clients I have changes from time to time. So if I jump to the next level, I might not need it in a few months.
  • There are a lot of questions it is asking, and I wish there were less.
Davina Ford | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Hootsuite's single calendar for blog posts on multiple platforms is awesome
  • Hootsuite's review/reports are brilliant, easy to understand, and easy to drill into
  • Modifying scheduled posts is simple as well
  • Adding or replacing images in posts that are going to multiple platforms is simple
  • The media library is helpful when we run out of images
  • The Customer Support Department is understanding of newbies and very helpful
  • The Help Center is easy to navigate and understand
  • It would be great if Hootsuite could connect with more social media platforms as they continue to increase.
  • It would be great if the social media sites could be color coded on the scheduler for easier identification of the platform post.
Daniele Gambero | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • All of our and our clients’ channels in one place
  • Insights and data are available at any time and always updated
  • Flexibility in managing what and how to follow
  • Tracking frequency of posting and performance
  • Tagging is one of the main [features lacking] in Hootsuite as we need to go back to the single SM channels to do the actual tagging. It’s somehow not well connected.
  • Hootsuite doesn’t allow [you] to tag/upload videos on personal accounts in LinkedIn.
  • The number of channels that we are allowed to manage with the Pro account is too little.
  • It would be great to have few basic insights on the email posting dashboard, kind of one place where [you can] see postings and their performance.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Scheduling - You can schedule unlimited posts meaning you can schedule far in advance if you do not want to spend too much time on your marketing
  • Time Management - You know when posts are going live through the publisher bar, so then you know when you need to schedule another post
  • Metrics Monitoring - As a business who is trying to grow their online presence, having the ability to see our metrics in one place is really handy!
  • Pinterest - We cannot currently access Pinterest, according to Hootsuite the account is already added to our profile, but when I go to schedule a pin it says the account is not connected.
  • Posting - Sometimes Hootsuite does not remind me on time when a post needs to be published which can be slightly inconvenient
  • It would be nice if you could preview your post on the grid (Instagram) like Later.com, so then you can arrange your posts to make it look more visually pleasing
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • It is user friendly and easy to schedule posts across different platforms.
  • It aggregates data well so we know how much interaction we are receiving on every platform
  • The mobile site is easy to use
  • Hootsuite's Instagram functionality has been lacking for a long time, but this feature was recently updated to allow multiple photos and videos through IGTV. Hootsuite could improve by staying up to date with these kinds of changes in social media platforms instead of playing catch-up.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Multiple posting to social sites
  • Easy to gather data on posts
  • Notifications of reposes to posts are quick and easy to respond to from Hootsuite
  • Tips from Hootsuite staff are great and help us move forward on the platform.
  • Better view portals that show how the posts will look when posted
  • Less e-mails regarding retweets and comment left on each platform
  • Better way to contact staff for assistance.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Point-and-click interface that create immediate posts
  • Publishing posts to multiple networks at once
  • Easy and quick to create and launch campaigns
  • Monitoring post performance and trends
  • Sometimes there are no Facebook previews
  • We are unable to use the same post to setup multiple tweets
  • The custom URL shorteners are a bit pricey
Rose Grant | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Content management
  • Social media planning
  • Easy admin use
  • Generally we liked what Hootsuite offered, but I suppose it could offer more reporting abilities such as seeing how well a campaign performed. Sometimes a post's performance would be underplayed in the app (ie if it got 100 likes on the platform, it would only show it getting 5 likes in the app report)
  • Hashtag tracking - we wished we could see things like how many times a hashtag was used.
  • Can't post videos easily - this might only be an issue on Twitter but we've had some issues loading videos to post directly on Hootsuite.
Jennifer Osborne | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • The great thing about it is that it allows us in making schedules for social media posts belonging to different pages.
  • I strongly appreciate its analytics and tracking the most which help us a lot in facilitating our business in many ways. It let us organize our whole social media. It has made our marketing staff contented.
  • This is the most helpful tool in tracking matrices, followers, posts, and weekly activities as well.
  • This superb tool helps us in keeping the whole social media at a single location.
  • Its interface is not good enough due to which the user has to face many difficulties in connecting. It is very difficult in navigating.
  • The least thing about it is that initially, it is difficult to set up due to which you have to face frustration in the beginning afterwards it reduces with the passage of time.
  • Another drawback is that there is a well-defined boundary for connecting your Web pages and social media networks with your dashboard. Moreover, it becomes very difficult in updating the all at once.
Wes Horrocks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Hootsuite Enterprise allows us to access more social media channels than the other products we've looked at. They've also been open about upcoming additions, which has allowed us to plan which channels we may use in the future.
  • When we've had a problem with a post or using Hootsuite Enterprise in general, the support team has responded quickly. While it is never convenient to have something stop working, it is nice to count on their quick response.
  • The Team Hierarchy structure is straightforward and has been simple to use as we've had to adjust access for individuals who have moved to various teams.
  • There is no simple way to preview how a post will appear on the various social media platforms. It makes it tough to know what to expect without some trial and error.
  • I wish there was more transparency about how each feature works. For example, Hootsuite allows you to post multiple pictures on Facebook in one post. However, when they go live it actually posts each picture separately. Knowing how it works ahead of time allows us to tailor our approach.
Julie Fostin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • [It is] user-friendly.
  • I love the planner view of all posts.
  • If something is wrong with a platform, I receive an email to correct the problem.
  • It can be slow to check off social media platform boxes.
  • It can be slow to delete words from the comments box.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • A great selection of free media available.
  • Easy to sign up.
  • A great and generally easy platform to use & navigate.
  • Great for scheduling posts.
  • The option to add different social media accounts.
  • Increase the number of scheduled posts for free accounts.
  • Allow more than 2 social media platform accounts for free users.
  • When selecting a time to schedule, for some reason it does not show all times in the panel.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Photo resizing and polishing
  • Displays stream nicely, cleanly, easily to see
  • Displays comments/messages cleanly, organized.
  • Great draft, publish and schedule features.
  • Facebook doesn't like you and would rather we be posting on their platform for more views.
  • Don't know if I'm as trusty in loading videos for posting— pretty apprehensive.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Customer service
  • Reliability
  • Accessibility
  • On Instagram, Hootsuite could allow location tagging like Instagram offers in its app
  • Allowing multiple images to be uploaded on Facebook, Twitter, and Instagram
  • Allow photos and video to be uploaded at the same time across platforms (especially Instagram)
  • Almost all Instagram upload features are not like the Instagram app. You can only upload one form of media on Instagram thru Hootsuite, but on the Instagram app, I can upload multiple pics, format those pics, upload videos, etc.
Andre Beukes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Scheduling
  • Change the sizing automatically
  • Let you set the crop of the photo to optimal size
  • Editing scheduled post in text or photo until 8 minutes before it is scheduled to post.
  • The new profile selector, i am sure it needs a bit of fine tuning, It is a bit cumbersome and last week I had to restart my pc as it froze.
  • When we drag a post on the calendar to a new time position, it should be more smoothly, at the moment it is a bit clunky
John Lilly | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Content management and strategy
  • Detailed reporting and analytics
  • User and team management
  • Content planner needs more views than just weekly (daily and monthly are needed)
  • Integration with Impact can be cumbersome at times and could be more user friendly
  • Account and profile management can be hard to configure and set up at times

Hootsuite Scorecard Summary

Feature Scorecard Summary

Listening/monitoring (4)
Boolean keyword searches (88)
Filtering out noise/spam (91)
Sentiment analysis (89)
Broad channel coverage (116)
Publishing (4)
Content planning and scheduling (152)
Audience targeting (106)
Content optimization (119)
Workflow management (126)
Engagement (3)
Automated routing and prioritization (90)
Customer interaction histories (95)
Bulk actions (108)
Marketing (4)
Lead generation (72)
Content marketing (112)
Paid media management (70)
Campaigns and promotions (99)
Channel coverage/integration (7)
Twitter (141)
Facebook (145)
LinkedIn (128)
Google+ (60)
Instagram (124)
Pinterest (71)
YouTube (67)
Reporting/analytics (3)
Campaign success analytics (113)
Real-time tracking (117)
Competitor analysis (76)
Account management (2)
Role-based user permissions & privileges (115)
Mobile access (132)

What is Hootsuite?

With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises. Hootsuite helps users build their brands, strengthen connections with customers, and drive business results business leaders care about by integrating social across the whole organization.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, break down silos in collaboration within the organization, and gain real-time insights from social media to make critical business decisions—all from one dashboard.

As a social media management solution, Hootsuite can set up users for success with expert certifications, training, and coaching in social marketing, social listening, and customer care.

According to the vendor, the Key Benefits

  • Save time by crafting and scheduling posts for Instagram, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Fine-tune how teams collaborate by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers and grow engagement by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reach beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with industry leading certifications, training, and strategic coaching with Hootsuite experts.

  • Manage and maintain a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • Discover new tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.

Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Hootsuite Screenshots

Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.Scheduling: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows.Publishing: Create, publish and schedule engaging posts across your social channels.Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.Analytics & Reporting: Measure the impact of your social media content and gather meaningful insights about your followers in order to make more informed strategic decisions. Create and distribute customizable reports in a variety of formats.

Hootsuite Videos

How to Use Hootsuite in 13 Minutes
How to Use Hootsuite’s Advanced Features in 13 Minutes

Hootsuite Downloadables

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Pricing

More Pricing Information

More pricing information from Hootsuite

SaaS Editions Pricing
Pricing DetailsTerms
Professional$49.00per month (1 user / 10 social profiles)
Team$129.00per month (3 users / 20 social profiles)
Business$599.00per month (5, up to 10 users / 35 social profiles)
EnterpriseContact for Pricing

Hootsuite Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

What is Hootsuite?

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

What is Hootsuite's best feature?

Reviewers rate Twitter highest, with a score of 9.3.

Who uses Hootsuite?

The most common users of Hootsuite are from Small Businesses and the Marketing & Advertising industry.