Hootsuite Reviews

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Score 7.8 out of 101

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TrustRadius Top Rated for 2019

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Reviews (1-25 of 152)

Kent Lewis profile photo
Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Auto-scheduling posts easily, especially via the mobile app.
  • Tracking clicks across channels with URL shortener.
  • Provides helpful real-time and automated weekly reports via email.
  • I believe the app is very intuitive and valuable, but the desktop app is a little more clunky, especially when scheduling posts. It takes too many steps to create a post compared to the mobile app.
  • I believe the app is very intuitive and valuable, but the desktop app is a little more clunky, especially when scheduling posts. It takes too many steps to create a post compared to the mobile app.
  • The free reporting has not improved over time, surprisingly. Reporting options are somewhat limited in value.
Read Kent Lewis's full review
Trish Lofton profile photo
Score 8 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Mobile App is very intuitive
  • Easy to schedule content
  • It is very simple to add social media accounts
  • The analytics are not as smooth and intuitive. It is certainly better than previous versions.
  • The reports need to have clearer titles and filter items.
  • The analytics screen tabs need to be smaller in size.
Read Trish Lofton's full review
Chani Loeb profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easy to monitor multiple streams in one place.
  • You can have a team manage your social media empire.
  • It helps you manage customer service on Twitter.
  • You can get free reports by email.
  • It's the best way to connect lots of services together.
  • Hootsuite Analytics, Multiple Users (Teams), & Custom URL Shorteners are REALLY expensive.
  • There are no thumbnail & summary previews on Facebook in certain situations.
Read Chani Loeb's full review
Garrett Genest profile photo
May 25, 2019

Old Reliable!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Integrations work flawlessly with no issues or needing to reconnect things incessantly.
  • Very reliable and consistent platform compared to cheaper alternatives.
  • It does a very good job of allowing you to put the most important information that you need front-and-center.
  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
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Marissa Pick profile photo
Score 10 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Great pricing and free options for basic management
  • Great analytics
  • Very user friendly
  • Video isn't always the easiest to post within the platform.
  • Sometimes Hootsuite has system wide issues and doesn't send posts, but an email always comes to let me know.
Read Marissa Pick's full review
Amy Paterson profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Hootsuite allows us to schedule postings days/weeks in advance so we can manage other aspects within our work functions and not miss a beat.
  • I love Hootsuite because I can see my post before I schedule it to go live, which allows me perfect my messaging.
  • Hootsuite allows me to page through my social platforms, see the activity on my page, upcoming scheduled posts and what others are posting. This really keeps everything in front of me to help manage all of the different social platforms I manage.
  • I wish Hootsuite would update their Facebook feed icon. Currently, it shows as a flag, which is very confusing when trying to manage multiple platforms. For example, twitter is the bird icon which makes it super easy to identify that it is Twitter... no guessing games.
  • To view all of my posts in the planner page, I would like to see the whole month, versus only showing weekly. It's a strong asset to see your scheduled posts on a calendar, but to see the entire month would be most beneficial.
  • When you are already viewing your streams for facebook, twitter, etc., I wish Hootsuite would automatically refresh new feed, rather than me having to click to refresh the stream.
Read Amy Paterson's full review
Helen Feest profile photo
October 12, 2019

Great timesaver!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easy scheduling tool.
  • Quick to teach to new hires and clients.
  • Sometimes Instagram is really finicky - doesn’t always post, crops photos weird, etc.
Read Helen Feest's full review
Kim Hoogenboom profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Flexible scheduling system for social ahead of time.
  • Works on a phone and desktop.
  • Many ways to connect using their apps.
  • We can see who is talking about us socially or via a review all in one place.
  • Does not work with snap chat without other apps/integrations.
  • Difficult to work with youtube and Instagram in all the ways people communicate on those platforms.
  • Wish they would make it easier (less expensive) to run contests.
  • Would be nice to have better analytics for free.
Read Kim Hoogenboom's full review
Rachael Ossovicki profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Schedule approved content months in advance.
  • Metrics into one dashboard.
  • Engage with content right in the platform.
  • Limited Metrics.
  • We need more advanced social monitoring in heavy compliant industry.
  • Integrated with tons of social platforms.
Read Rachael Ossovicki's full review
No photo available
October 31, 2019

Great for Social Media

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Photo Uploading.
  • Multiple Account Managing.
  • Advanced post capability.
  • Slow loading.
  • It's hard to find the upload area.
  • No need for so many templates.
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No photo available
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Organization of posts - I like how I can see everything I've scheduled in a variety of views (day, week, month).
  • Engagement - Hootsuite allows me to see what's going on in each social media page and engage all from the same platform. I don't need to log into each account to do so.
  • Ease of use - Everything that I do in Hootsuite is easy to do and right to the point. I don't need to jump through hoops to do a simple task.
  • Education - Hootsuite offers a variety of education courses that you can become certified in a specific area.
  • Pricing - The pricing for Hootsuite is tricky if you are a business managing multiple accounts for clients. There is a large jump from the first plan to the next because you get more licenses. But if you are a small business, you don't need more licenses, just more social media account spots.
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No photo available
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The scheduling feature is fantastic. It allows you to easily plan the exact day, time, and channel that a particular post will be published.
  • Mobile functionality is great with the app. The team could use it on their phones or tablets, which made it easy to make changes or additions on the go or in-between meetings.
  • Social channel integration. All of the major channels are integrated with the tool, making it easy to sign in and start using it.
  • Photo editing. The editing capabilities are rather minimal. We typically had to edit our photos and make changes to them outside of the tool before using them.
  • No functionality to post multiple photos to a channel like Instagram or Facebook. You can only post a single photo at a time, which is not ideal for some types of posts.
  • The UX is pretty bad. It is a multi-column setup, which was great when Hootsuite first started because it was a Twitter-only platform. Now that there are so many more channels, this layout doesn't work well.
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No photo available
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Design - I am able to design posts using the free media library, which reduces my iStock costs. It provides dimensions by social platform, eliminating the need for resizing in iStock or Photoshop.
  • Manage content and time - I can create multiple posts and schedule them over a period of time, which enables me to stay abreast of my social media efforts without a major impact to time.
  • I can post content to multiple sites with the click of one button, which is a huge time saver.
  • Tagging - there are times that I would like to tag individuals or places in a photo. This feature is not offered in the version I have, forcing me to visit the actual sites to complete these tasks.
  • While I can add links to a post, I cannot hyperlink words which would be helpful.
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No photo available
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Scheduling social media content posts across multiple platforms.
  • A comprehensive dashboard view of all linked social accounts to easily view content published.
  • The analytics tool is very helpful to get a sense of what type of content is doing well.
  • Very Twitter orientated, and gives the best views into Twitter streams.
  • No preview options for how posts will look.
  • Social networks get disconnected often, and I'm not sure why.
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No photo available
Score 4 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Allowing multiple team members for collaboration across the team.
  • Ability to see mentions as well as scheduled posts so you can easily engage and reshare.
  • Pricing: a bit overpriced for what is offered. Limited team seats available.
  • Overall, the UX is clunky and not intuitive. Freezes a lot.
  • No easy way to repost successful content across channels without reuploading and rescheduling.
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No photo available
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easy to schedule out content.
  • Easily adjust images to meet the recommended sizes per channel.
  • Easily to retweet and like content.
  • Hootsuite's tagging feature sometimes acts up. It usually works but sometimes you will try to tag someone and it won't return any results.
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Brock Ross profile photo
Score 6 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
  • The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.
  • Retaining connection to social accounts has been quite unreliable for us, particularly our Facebook Business account. When this connection breaks, Hootsuite essentially becomes useless until the connection is repaired, which often requires an arduous manual removal and re-adding of permissions.
  • Comment management is in some stage of depreciation, and it's not clear to what degree we can expect that functionality to work going forward.
  • As a new user, streams are not well-explained by a tutorial and aren't particularly intuitive to figure out on one's own. They're a great tool once you know how they work, but it would be nice to have a little more exposition provided by Hootsuite right off the bat.
Read Brock Ross's full review
Che Odom profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Schedules social media posts - it is easy and efficient and once you have completed you can walk away knowing it will be done properly.
  • Links easily to social accounts - this is important for the tool to be effective, if it was a challenge or had to be updated every time, it would take the ease of use out of the product.
  • Communicates - If there are problems, they are communicated quickly so that they can be addressed prior to anything "not being posted" on your behalf.
  • I cannot think of anything that comes to mind that would really improve functionality. I would love to see a redesign that was easier to "look at" but that is simply a design preference on my part.
Read Che Odom's full review
Dan Lobring profile photo
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Create one-stop dashboard for social media collaboration & management
  • Specific strengths include monitoring, scheduling posts and assigning team members specific roles within each account
  • Hootsuite's built in analytics suite provides a high level overview of campaign performance across networks managed via Hootsuite
  • Hootsuite's training tool can be overwhelming
  • Hootsuite is very much a user-generated experience and sometimes the lack of an account person can slow down the customer service process
  • Hootsuite's pricing model can escalate quickly depending on how many team members & accounts you're working across
Read Dan Lobring's full review
Kathleen Slattery Booth profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • It allows me to easily manage the social media accounts of multiple clients from one portal. This is a huge time saver for me as a marketing agency executive.
  • It allows me to add multiple team members to my social media teams and coordinate their activities from one dashboard.
  • I appreciate the ability to set up custom streams and track very granular keywords, geo-targeted comments, etc. For my local business clients, this kind of targeted tracking is essential
  • I would like to see Hootsuite create a better user interface for adding scheduled updates to the queue. The current system of uploading an spreadsheet is time consuming and awkward.
Read Kathleen Slattery Booth's full review
Sylvia Flores profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Scheduling Social Media posts - for my clients, typically they schedule the majority of their activity on a Monday and for the week.
  • Ease of use - you can be on and publishing immediately without a learning curve.
  • Value for the money - it's very accessible for small budgets.
  • Customer support - their customer service is exceptional.
  • It is very Twitter-oriented and does not offer as much robustness for other platforms such as LinkedIn.
  • I wish it could detect whether social interaction is a bot versus a real person.
  • Like them all, if you wish to schedule a post with multiple images, you have to schedule it directly on Facebook or on Tweetdeck for Twitter. That creates additional redundancies - unfortunately, I don't believe there is anything Hootsuite can do about that, as this is an issue with other competitor platforms.
  • I would love to see more robust reporting features - I often have to take the time to extract the data I am looking for to create the reports I want, which is inefficient.
Read Sylvia Flores's full review
Chris Lesner profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Scheduling content.
  • Posting content remotely.
  • Collaborating with team members.
  • Shows great stats.
  • Helps us keep track of conversations using keywords we care about.
  • Makes it easier to post random content we find online on other websites.
  • Instagram data is limited.
  • Cannot post directly to Instagram through Hootsuite Pro.
  • There is no automation at all for following/unfollowing/responding to people.
Read Chris Lesner's full review

Feature Scorecard Summary

Boolean keyword searches (59)
7.2
Filtering out noise/spam (62)
6.6
Sentiment analysis (57)
7.0
Broad channel coverage (76)
8.4
Content planning and scheduling (96)
8.9
Audience targeting (71)
7.0
Content optimization (77)
7.5
Workflow management (80)
8.0
Automated routing and prioritization (58)
7.4
Customer interaction histories (66)
7.4
Bulk actions (72)
7.7
Lead generation (43)
6.8
Content marketing (72)
7.9
Paid media management (39)
6.7
Campaigns and promotions (61)
7.5
Twitter (93)
9.3
Facebook (93)
8.8
LinkedIn (83)
8.5
Google+ (55)
8.7
Instagram (76)
7.7
Pinterest (43)
8.6
YouTube (39)
8.6
Campaign success analytics (75)
7.4
Real-time tracking (75)
8.2
Competitor analysis (52)
6.9
Role-based user permissions & privileges (77)
8.2
Mobile access (84)
8.2

About Hootsuite

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

Hootsuite Integrations

Google Analytics, Allocadia, Brandwatch, 123FormBuilder (formerly 123ContactForm)

Hootsuite Competitors

Adobe Social, Conversocial, Sysomos Expion, Falcon.io, Oracle Social Cloud, Radian6, Sprout Social, Viralheat, MavSocial, ThoughtBuzz, Khoros Care (Formerly Spredfast + Lithium), Khoros Marketing (Formerly Spredfast + Lithium), Sprinklr Social + Messaging Suite

Hootsuite Technical Details

Operating Systems: Unspecified
Mobile Application:No