Overview
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
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How Hootsuite Differs From Its Competitors
Awards
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Video Reviews
7 videos
Pricing
Standard
$99
Advanced
$249
Enterprise
Custom Pricing
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $149 per month Starts at 1 user, 5 social accounts
Features
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok management
Hootsuite Screenshots
Hootsuite Video
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Blackberry |
Supported Languages | English, French, German, Italian, Portuguese, Spanish, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Comparisons
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Reviews From Top Reviewers
Hootsuite Pro is alright.
- Publishing
- Monitoring
- Reporting
Cons
- Analytics outside of Hootsuite (ie. SiteCatalyst)
- Easier tools for reporting
Scheduling Posts is Easy with Hootsuite!
- Scheduling Posts
- Recommending optimal posting times
- Intuitive user interface
- Calendar view of posts scheduled to go out
Cons
- Educational tools on the product
- Having a client success manager who helps you learn the product better
- Better functionality in posting videos
Managing Social Media channels and saving time thanks to Hootsuite
- The setup to create a post is very good
- The calendar helps me tremendously to organize posts and find older ones to recycle
- For IG posts the feature of adjusting the pictures helps a lot
- The feedback about my social performance is of high importance and help
Cons
- Videos I submit for IG are within the minutes the portal allows and you say it cannot be uploaded, I have to use an external link to compress it as I do not know how to use the tool you provide, and I am being told it is not necessary as the video is not longer than IG would take if I were not using you
Increase Capacity & Boost Engagement Across ALL Platforms!
- Integrate/linking social platforms with ease
- Social calendar/organization of content/platforms
- Integrated AI for copy (text) assist
- Built-in marketing assistance and consumer reporting
Cons
- BlueSky integration
- YouTube community post (not video upload) integration
A great value for a one-person shop
- Social Media Scheduling
- Analytics and Data
- Inbox monitoring
Cons
- Inability to add alt text
- Interactions with X are limited
- Inability to choose a custom image size on Instagram