It's an automatic renew so there's no reason I would have to worry about this. For all the functionality I get, $10 a month is a steal. I am considering upgrading for a month so that I can do their online training program, Hootsuite University, where I can earn a certificate and be listed on their site as an expert in the program. I have inquired about this, and I could earn the certificate and then switch back to my pro account. I think the whole learning program and certificate is a very awesome thing for them to do. I see myself continuing this until I am not working in this industry anymore - and I don't see that happening anytime soon because I'm just getting started!