Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
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Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, French, German, Italian, Portuguese, Spanish, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Comprehensive Platform: Users appreciate the platform for consolidating all social media channels into one, streamlining the scheduling and posting process across multiple platforms efficiently. They value having a single dashboard to manage multiple accounts, simplifying monitoring and interaction with different platforms.
Detailed Analytics Tools: Reviewers find the analytics tools comprehensive and user-friendly, enabling detailed tracking of social media performance, audience engagement, and demographics. The ability to generate detailed reports offers valuable insights into post performance and engagement metrics.
Convenient Scheduling: Many users value the ability to schedule posts in advance, finding it helpful in planning and organizing social media content effectively. The feature providing recommendations for optimal posting times optimizes engagement and reach across platforms.
Limited Moderation Functionality: Users have expressed dissatisfaction with Hootsuite's limited moderation features, indicating the need for additional functionalities to effectively manage their social media interactions. They feel that more robust tools are necessary to handle moderation tasks efficiently and improve overall user experience.
Expensive Reports for Small Businesses: Reviewers have criticized the high cost associated with reports, particularly custom URL shorteners, which they perceive as unaffordable for smaller businesses. The pricing of these features is seen as a barrier for budget-conscious users who seek cost-effective solutions in managing their social media presence.
Challenges with LinkedIn Tagging and Publishing: Users have highlighted difficulties encountered when tagging on LinkedIn and formatting posts within Hootsuite. These challenges extend to integrating email campaigns seamlessly, with frustrations arising from issues related to tagging accuracy on LinkedIn and inconsistencies in post formatting across platforms.
