Hootsuite

Hootsuite Reviews

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Ratings and Reviews
(1-25 of 208)

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Jake Widner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • We have seen a very positive impact on our online presence plus our SEO has also improved quite a lot with this platform.
  • This product has considerably reduced the time and effort that we spent on marketing because this tool has taken over this aspect very professionally.
David Braun | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • This product has a direct correlation with our ability to post blogs so without this tool, we would have not been able to post much.
  • It has made so many tasks so quick and prompt that it has altogether saved a significant amount of our time.
  • Their customer support is pretty consistent and that is what I really like about them.
Todd Betzold | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Marketing efficiency and how much time I am spending on creating social media content each month.
  • Have analytics to look at and see what posts are working and what posts aren't and having the details to know how to change it for the better.
  • I feel I have to put less effort into our social media side of things because this makes it so much easier to run.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Time and Effort - Having Hootsuite has reduced time and effort on Marketing. Content never needs to be over thought and with this tool I can create content and recycle it later down the line if need be.
  • Data - We have seen our presence grow online and seen our SEO drastically improve!
  • ROI - We have not spent an awful lot on our marketing but we have already seen our money be made back from all the amazing clients we have gained through social media
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Saves time and allows us to engage all of our audiences across platforms without having to go into each individual platform to create or schedule posts
  • Allows us to study the analytics of posts across all channels at once to help us hone our content
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Hootsuite has assisted in getting the word out about our events and increasing attendance
  • The platform has assisted in us gaining new members
  • Since implementing Hootsuite our liked, retweets and other posts have increased.
Jennifer Osborne | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • It is the most efficient tool available in the software market.
  • This excellent tool helps us in setting up a post on multiple platforms with a similar delivery look.
  • It is equally helpful for small companies too.
  • Effortless activities.
Wes Horrocks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Hootsuite Enterprise has allowed us to respond to social media crises much more quickly. That speed allows us to prevent some situations from becoming bigger than they would have before.
  • It has reduced duplicate efforts from our recruiting teams. In the past, several people would be trying to reach the same goal. Now, we can have one person working on the goal while the others spend their time more wisely in other areas of focus.
Julie Fostin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • It helps me schedule posts at times when my audience is on those social media platforms to get the most engagement.
  • I really like the use of the planner, much more visual.
  • Sometimes, I feel like there is a delay when choosing social media platforms when scheduling.
  • Sometimes, I feel there is a delay when writing content for my postings.
John Reardon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Positive: Data analytics are more accurate; nothing gets missed by Hootsuite
  • Positive: Content is posted at our most active follower times, yielding increased engagement
  • Positive: Scheduling posts saves so much time and effort
John Lilly | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • It's changed how we monitor and view sentiment and engagement rate across our channels
  • It's made scheduling mass amounts of content easier and faster
  • It's improved how we report on specific campaigns and advertisements

Hootsuite Scorecard Summary

Feature Scorecard Summary

Listening/monitoring (4)
77%
7.7
Boolean keyword searches (88)
77%
7.7
Filtering out noise/spam (91)
74%
7.4
Sentiment analysis (89)
73%
7.3
Broad channel coverage (116)
85%
8.5
Publishing (4)
85%
8.5
Content planning and scheduling (152)
91%
9.1
Audience targeting (106)
80%
8.0
Content optimization (119)
81%
8.1
Workflow management (126)
86%
8.6
Engagement (3)
84%
8.4
Automated routing and prioritization (90)
81%
8.1
Customer interaction histories (95)
84%
8.4
Bulk actions (108)
86%
8.6
Marketing (4)
74%
7.4
Lead generation (72)
77%
7.7
Content marketing (112)
78%
7.8
Paid media management (70)
71%
7.1
Campaigns and promotions (99)
72%
7.2
Channel coverage/integration (7)
86%
8.6
Twitter (141)
93%
9.3
Facebook (145)
92%
9.2
LinkedIn (128)
87%
8.7
Google+ (60)
88%
8.8
Instagram (124)
80%
8.0
Pinterest (71)
83%
8.3
YouTube (67)
81%
8.1
Reporting/analytics (3)
77%
7.7
Campaign success analytics (113)
77%
7.7
Real-time tracking (117)
77%
7.7
Competitor analysis (76)
76%
7.6
Account management (2)
85%
8.5
Role-based user permissions & privileges (115)
89%
8.9
Mobile access (132)
82%
8.2

What is Hootsuite?

With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises. Hootsuite helps users build their brands, strengthen connections with customers, and drive business results business leaders care about by integrating social across the whole organization.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, break down silos in collaboration within the organization, and gain real-time insights from social media to make critical business decisions—all from one dashboard.

As a social media management solution, Hootsuite can set up users for success with expert certifications, training, and coaching in social marketing, social listening, and customer care.

According to the vendor, the Key Benefits

  • Save time by crafting and scheduling posts for Instagram, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Fine-tune how teams collaborate by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers and grow engagement by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reach beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with industry leading certifications, training, and strategic coaching with Hootsuite experts.

  • Manage and maintain a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • Discover new tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Hootsuite Screenshots

Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.Scheduling: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows.Publishing: Create, publish and schedule engaging posts across your social channels.Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.Analytics & Reporting: Measure the impact of your social media content and gather meaningful insights about your followers in order to make more informed strategic decisions. Create and distribute customizable reports in a variety of formats.

Hootsuite Videos

How to Use Hootsuite in 13 Minutes
How to Use Hootsuite’s Advanced Features in 13 Minutes

Hootsuite Downloadables

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Pricing

More Pricing Information

More pricing information from Hootsuite

SaaS Editions Pricing
Pricing DetailsTerms
Professional$49.00per month (1 user / 10 social profiles)
Team$129.00per month (3 users / 20 social profiles)
Business$599.00per month (5, up to 10 users / 35 social profiles)
EnterpriseContact for Pricing

Hootsuite Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

What is Hootsuite?

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

What is Hootsuite's best feature?

Reviewers rate Twitter highest, with a score of 9.3.

Who uses Hootsuite?

The most common users of Hootsuite are from Small Businesses and the Marketing & Advertising industry.