If you wonder about the utility of your website, this will exceed the limits of basic site analytics
December 28, 2015
If you wonder about the utility of your website, this will exceed the limits of basic site analytics
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Hotjar
Hotjar is being used by our organization to understand our web and mobile traffic. The specific business issue we needed to address was our near 100% bounce rate, and a lack of conversion of new traffic using our website. Google Analytics was showing us where we were having difficulties with a conversion funnel, and we needed more information that could be shared to improve our UI.
- Hotjar records how traffic is engaging with the site, and from which device and browser. This gives us the 'customer perspective' as we could never expect from other analytics tools, second only to participating in a user study.
- Hotjar allows you to quickly put forms on your website, getting feedback from users, and instantly has made our site more engaging without additional development work.
- Hotjar has an extensive toolkit, and you can access the tools once you have the single script on your website. It's been helpful to collect and visualize visitor data to address unanswered questions about our UI performance.
- Hotjar has a heatmap feature that wasn't informative for us, and in all fairness it wasn't important enough to ask for support in this area.
- Hotjar showed in the clearest ways that we had more work to do on our website UI. It moved us from having abstract data points, and ideas about our UI informed by Google Analytics, to having specific action items for our team to speed up development of our E-commerce platform.